My6Sense - PluggedIn NYC011210

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my6sense – Your Digital Intuition

Hyper - Personalized streams

Content

Components

Context

Translating User Actions Into “Digital Intuition” model

Community

and Friends

Why Implicit Feedback?

Explicit feedbackImplicit feedback

Reflects user behavior

No Extra User Effort

Limited and unstable

Substantial User Effort

Why Relative Feedback?

Absolute feedbackRelative feedback

Color: Grayscale Color: Black & White

Understanding

the Small

Nuances

your Brand’s world of information

your User’s world of information

myBrandsenseTouch your users with personal broadcasts

Relevant content reaches

the relevant user In the right context

No need to customize or target

Continuous presence integrated into your user’s

personal world of information

Thank you

Avinoam@my6sense.com @Avinoam