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my6sense – Your Digital Intuition
Hyper - Personalized streams
Content
Components
Context
Translating User Actions Into “Digital Intuition” model
Community
and Friends
Why Implicit Feedback?
Explicit feedbackImplicit feedback
Reflects user behavior
No Extra User Effort
Limited and unstable
Substantial User Effort
Why Relative Feedback?
Absolute feedbackRelative feedback
Color: Grayscale Color: Black & White
Understanding
the Small
Nuances
your Brand’s world of information
your User’s world of information
myBrandsenseTouch your users with personal broadcasts
Relevant content reaches
the relevant user In the right context
No need to customize or target
Continuous presence integrated into your user’s
personal world of information
