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Music Video Concept
KOMALI
Concept
• Portraying the artists rebellious attitude by metaphorical actions.
• Breaking things (mirrors/glass/objects etc.).• Including the idea of escaping represented by
shots with ropes and different props that shows her journey of freedom.
KOMALI
•Arrogant•Stylish•Rebellious•Careless•Outgoing•Mysterious•Sexual•Provocative•Ambitious •Glamourous
•Urban background •Luxurious lifestyle •Middle class •20-22
Target Audience
Demographic Profile • Worldwide • Niche Audience• Teenagers/ Young Adults• Girls/Boys • The JICNARS scale: B
(middle management/ administrational/ professional) , C1 (supervisory/ clerical/ junior management)
Psychographic Profile • Lifestyle : social, creative,
looking for the new, the offbeat and the risky, impulsive, rebellious
• People who like dancing, nightlife, illegal behaviour etc.
• Trendies, rebels.• VALS Experiencers
Isis Salam ft. Kruse and Nuernberg - "Let Go" (Official Video)
http://www.youtube.com/watch?v=MpHAp7zG7tI
Institution Major Record Companies
Such As
Why are we choosing them?
•It distributes to a worldwide audience•Promotes artists of the Same Genre ( 2 Chainz, Kanye West, azealia banks, MIA, Rita Ora)•Part of Universal Music group, A parent company with subsidiary labels who deal with Hip Hop artsits
Shots & Ideas
Shots
Some Inspiring Videos
Kayne west – Black skinheadhttp://www.youtube.com/watch?v=YLx11xq6X7Q
Beyoncé ft. Jay-z – Drunk in love http://www.youtube.com/watch?v=p1JPKLa-Ofc
Michael & Janet Jackson- Screamhttp://www.youtube.com/watch?v=glPxBWoFIqo
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