Music Video Concept

KOMALI

Concept

• Portraying the artists rebellious attitude by metaphorical actions.

• Breaking things (mirrors/glass/objects etc.).• Including the idea of escaping represented by

shots with ropes and different props that shows her journey of freedom.

KOMALI

•Arrogant•Stylish•Rebellious•Careless•Outgoing•Mysterious•Sexual•Provocative•Ambitious •Glamourous

•Urban background •Luxurious lifestyle •Middle class •20-22

Target Audience

Demographic Profile • Worldwide • Niche Audience• Teenagers/ Young Adults• Girls/Boys • The JICNARS scale: B

(middle management/ administrational/ professional) , C1 (supervisory/ clerical/ junior management)

Psychographic Profile • Lifestyle : social, creative,

looking for the new, the offbeat and the risky, impulsive, rebellious

• People who like dancing, nightlife, illegal behaviour etc.

• Trendies, rebels.• VALS Experiencers

Isis Salam ft. Kruse and Nuernberg - "Let Go" (Official Video)

http://www.youtube.com/watch?v=MpHAp7zG7tI

Institution Major Record Companies

Such As

Why are we choosing them?

•It distributes to a worldwide audience•Promotes artists of the Same Genre ( 2 Chainz, Kanye West, azealia banks, MIA, Rita Ora)•Part of Universal Music group, A parent company with subsidiary labels who deal with Hip Hop artsits

Shots & Ideas

Shots

Some Inspiring Videos

Kayne west – Black skinheadhttp://www.youtube.com/watch?v=YLx11xq6X7Q

Beyoncé ft. Jay-z – Drunk in love http://www.youtube.com/watch?v=p1JPKLa-Ofc

Michael & Janet Jackson- Screamhttp://www.youtube.com/watch?v=glPxBWoFIqo