How to increase your readership with great photo - MADE.COM

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MAKING YOUR BLOG WORK FOR YOUHOW TO INCREASE YOUR READERSHIP WITH GREAT PHOTOS

SEO

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IMAGE SEO

• What are people searching for?

• How to optimize your site?

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GOOGLE TRENDS

• http://www.google.com/trends/

• You can choose between image search and normal search

• Compares different searches

• Gives some extra keyword ideas

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SIMILAR SITES - SEMrush

• http://www.semrush.com (also www.alexa.com)

• Focused on normal search, but gives you an idea of what people are thinking about

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MORE IDEAS - UBERSUGGEST

• http://ubersuggest.org/

• Captures Google’s suggestions from when you search

• Great way of getting ideas for identifying trends

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ON SITE BEST PRACTICE• Name image based on keyword you want to appear for. eg “bedroom designs elegant”

• Put your keyword in the alt text of your image HTML. Do this by adding alt=“your keyword”

• Be mindful of your image size - use JPG / PNG / GIF to compress your images. http://developers.google.com/speed/pagespeed/insights/ to find extra info about load speeds

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SOCIAL MEDIA

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FOUR MAIN PLATFORMS

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PINTEREST

• Pin images and video from all of the web and links back to image source

• Popular topics: interiors, DIY, cookery, fashion, hobbies & crafts

• Fastest growing social network - 70 million users globally

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PINTEREST – SIZING

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PINTEREST – SEARCH• Finding keywords - type words related

to your industry in the Pinterest search box and popular suggestions automatically pop up

• Rank higher in board and pin searches - put specific keywords at the beginning of your board name / pins descriptions

• Keep keyword descriptions short and simple

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FACEBOOK –PHOTO CONTENT• Photos outperform links, video and text posts

for engagement

• Content is key – is it inspiring? Interesting? Funny?

• Quality of content – lighting, composition, steady base

• Image sizing on the newsfeed

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FACEBOOK –POSTING

• Wording - ask a question, encourage an action e.g. like, share, comment

• Direct people back to your website with a URL

• Track success of post - URL shortener po.st / bit.ly

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FACEBOOK – TIMING

• Use a Facebook Page over a profile

• Page generates key insights including when your audience is online

• Look at the best day and time to reach your audience

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FACEBOOK –MAXIMISING IMPACT

• Reposition photo - ensure the most important part of the photo is visible

• Highlight - for landscape images

• Pin to top - keeps your post at the top of your wall posts for one week

• Album - allows you to group image content around a topic

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INSTAGRAM

• Exclusive content - capture, edit and post image and video content on the go

• Ability to share to other social platforms -Facebook, Twitter, Tumblr

• #hashtag #hashtag #hashtag

• Tagging other users - appears in photos of them

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TWITTER

• Photo and video content is now previewed in the Twitter feed

• Images must be uploaded into a tweet and shared videos from Vine

• Images and videos shared from Instagram won’t be previewed and will appear as an Instagram link

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#HASHTAGS AND @TAGGING

• Hashtag (#): Groups tweets into topics e.g. #interiors, allows others to find your tweet based on a topic

• Expand your reach & potential gain new followers• Keep it simple - #industrial #home #trend rather than #industrialhometrend• Check for your hashtag is commonly used

• Mentions (@): Publicly referencing another user e.g. @madedotcom, users are notified when @mentioned

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TO FIND OUT MORE CONTACTaffiliates@made.com

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