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SEO Brass Tacks Optimizing Your Site #ID2013

SEO Brass Tacks - Getting SEO Right

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Page 1: SEO Brass Tacks - Getting SEO Right

SEO Brass TacksOptimizing Your Site

#ID2013

Page 2: SEO Brass Tacks - Getting SEO Right

#ID2013 @AlanBleiweiss

Page 3: SEO Brass Tacks - Getting SEO Right

50 Links On 1 Page Pointing To 1 Page = #MyopicSEO

#ID2013 @AlanBleiweiss

Page 4: SEO Brass Tacks - Getting SEO Right

Footer Links To “All the Things” Is #MyopicSEO

#ID2013 @AlanBleiweiss

Page 5: SEO Brass Tacks - Getting SEO Right

Almost No Text Based Content = #SEOFail

#ID2013 @AlanBleiweiss

Page 6: SEO Brass Tacks - Getting SEO Right

Having No Text Based Content = #SEOApocalypse

#ID2013 @AlanBleiweiss

Page 7: SEO Brass Tacks - Getting SEO Right

Duplicate Content Kills SEO

#ID2013 @AlanBleiweiss

Page 8: SEO Brass Tacks - Getting SEO Right

Generic “Everyone Uses Them” Product Descriptions Kill SEO

#ID2013 @AlanBleiweiss

Page 9: SEO Brass Tacks - Getting SEO Right

All Your Content In Images or Scripts? #SEOFail

#ID2013 @AlanBleiweiss

Page 10: SEO Brass Tacks - Getting SEO Right

Optimize High Value Phrases OnlyIf You Have The Resources To Win

#ID2013 @AlanBleiweiss

Page 11: SEO Brass Tacks - Getting SEO Right

Some High Volume Keywords Are Too Broad For Your Ideal Market

#ID2013 @AlanBleiweiss

Page 12: SEO Brass Tacks - Getting SEO Right

Multiple Sites For The Same Phrases? Sustainability Isn’t So Easy

#ID2013 @AlanBleiweiss

Page 13: SEO Brass Tacks - Getting SEO Right

Blog Article Tag Overkill = Topical Confusion

#ID2013 @AlanBleiweiss

Page 14: SEO Brass Tacks - Getting SEO Right

Trying To Do Too Many Things For Visitors Kills SEO

#ID2013

static.nrelate.com cdn.thumbscraper.prd.inpwrd.comapis.google.com cm.g.doubleclick.netajax.googleapis.com ap.lijit.comad4.netshelter.com adxhm.d.chango.complatform.twitter.com fw.adsafeprotected.comstatic.polldaddy.com b.scorecardresearch.compagead2.googlesyndication.com view.atdmt.comad.doubleclick.net realtime.services.disqus.comfacebook.com d.agkn.com

fbcdn.net www.ligit.comadnxs.com track.netshelter.netapi.twitter.com tags.bluekai.comr.twimg.com apr.lijit.comcdn.libraries.inpwrd.com p.twitter.comcdn.ip.inpwrd.com cdn.api.twitter.combs.serving-sys.com juggler.services.disqus.commediacdn.disqus.com dnetshelter3.d.chango.comtrack.prd.inpwrd.com vap6iad2.lijit.com

@AlanBleiweiss

Page 15: SEO Brass Tacks - Getting SEO Right

Trying To Do Too Many Things For Visitors Kills SEO

#ID2013 @AlanBleiweiss

Page 16: SEO Brass Tacks - Getting SEO Right

Trying To Do Too Many Things For Visitors Makes Me Rant On Twitter

#ID2013 @AlanBleiweiss

Page 17: SEO Brass Tacks - Getting SEO Right

Responsive Design Without SEO Considerations Kills Indexation

#ID2013 @AlanBleiweiss

Page 18: SEO Brass Tacks - Getting SEO Right

Responsive Design without Real UX Planning Kills Kittens

#ID2013 @AlanBleiweiss

Page 19: SEO Brass Tacks - Getting SEO Right

Just Because You Rank For Local or Organic Does Not Mean You’re Done

#ID2013 @AlanBleiweiss

Page 20: SEO Brass Tacks - Getting SEO Right

Giving Visitors Sharing Buttons to “All The Social Things” Kills Puppies

#ID2013 @AlanBleiweiss

Page 21: SEO Brass Tacks - Getting SEO Right

Getting More Pages Indexed Does Not Always Mean Your SEO Rocks

#ID2013

Indexed: 646,638 Actual Pages: 2500

@AlanBleiweiss

Page 22: SEO Brass Tacks - Getting SEO Right

I Stab My Eyes Out Every Time A “Tweet This” button Doesn’t Let Others RT Me

#ID2013 @AlanBleiweiss

Page 23: SEO Brass Tacks - Getting SEO Right

SEO Brass Tacks Summary

#ID2013

Don’t Be Stupid

Use Critical Thinking

@AlanBleiweiss

Page 24: SEO Brass Tacks - Getting SEO Right

SEO Brass TacksOptimizing Your Site

#ID2013 @AlanBleiweiss