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It’s kind of hard to explain what product marketing is.
Pro Tip: Try this search whenever you want to feel confused.
That’s probably because product marketing is one of the few job functions that touches product, marketing and sales.
There are three main parts of any funnel:
Blogging, Social Media, SEO, Writing, Design
Optimization: LPs, CTAs, Workflows, Analytics, Lead Scoring
Product Expert, Teacher/Trainer, User Testing, Messaging, Persuasion
Marketers focus on:
There are three main parts of any funnel:
Blogging, Social Media, SEO, Writing, Design
Optimization: LPs, CTAs, Workflows, Analytics, Lead Scoring
Product Expert, Teacher/Trainer, User Testing, Messaging, Persuasion, Demand Generation
Product Marketers are doing things like writing positioning and messaging
for products and new features.
VP Marketing, HubSpot
Product Marketing sits right at the intersection of the product team. Our job is to bring products to market. That includes everything from setting the positioning and messaging, to running product launches, to making sure the sales team understands how to talk about the product and making sure customers understand how to use it.
Co-Founder of Crazy Egg and KISSMetrics
Product Marketing is the art and science of conveying to people what your product can do for them with the goal of engaging, converting and retaining.
Co-Founder, NextView VenturesFormer Product Marketer at EBay
Product Marketing is about understanding what people want so that you can so you can make your product great.
Director of Growth, I Will Teach You To Be Rich, Former Director of
Growth, KISSMetrics
Product Marketing is the art of creating desire for your product and understanding your customers so deeply that you can answer two critical questions for them: Why your product and why now?
Chief Revenue Officer, Constant Contact
Product Marketing is responsible for developing the unique value proposition of a company’s offer(s) and then helps bring that value prop to life by enabling all of the company’s channels. The cornerstone of developing the value prop revolves around understanding a company’s potential buyers and the unique needs addressed by the company’s offerings.
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