Embed Size (px)
Citation preview
Six Growth Hacks to Get More Conversions from your Content
MarketingTurn your content engine into a growth engine.
Sean Ellis, CEO Qualaroo (@seanellis)Sean Ellis is the CEO of Qualaroo and founder of GrowthHackers.com. Prior to Qualaroo, Sean held marketing leadership roles with breakout companies including Dropbox, LogMeIn (IPO), Uproar (IPO), Eventbrite and Lookout.
Neil Patel, Founder QuickSprout (@neilpatel)Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.
#contenthacks
Why Content?
For many businesses content marketing is still the number one way to improve traffic,
gain leads, and drive sales.
The Challenge
How do you get real conversions from content?
Content ConversionsSuccess with content requires a series of micro conversions that lead
to ultimate customer conversions.• Webinar registration• Email subscriber• Social share/fan• Github follower• Customer• Bookmark
The Basics• Know what you’re doing, why you’re doing it, and who you’re
doing it for. Ask questions like:
My audience is… They will interact by…
I’m offering them… Their next step will be…
They will find it via… They will share it because…
They will care because…
They might not share it because…
Great questions by:
Pick a Meaty Topic
Pick a Meaty Topic
Pick a Meaty Topic
Content Hack #1 — Wait, There’s More!
Content Hack #1 — Wait, There’s More!
Content Hack #2 — An Offer Too Good to Refuse
Content Hack #2 — An Offer Too Good to Refuse
Content Hack #2 — An Offer Too Good to Refuse
Content Hack #3 — Free Tools
Content Hack #3 — Free Tools
Content Hack #4 — Make it Easy
Content Hack #4 — Make it Easy
Content Hack #4 — Make it Easy
Content Hack #5 — Serialized Content
Content Hack #5 — Serialized Content
Content Hack #5 — Serialized Content
Content Hack #6 — Remix Everything
Q & A
