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Slide 24 Biggest Challenges for Creative Teams
Logos, videos, designs, websites — we owe a lot to creative teams. The feeling
you get when you open a file and see the perfect depiction of what you wanted
in a design (even though you may not have known what you wanted) is what
makes creative talent indispensable to an organization.
Slide 34 Biggest Challenges for Creative Teams
But getting to that point is the challenge. Creative teams must organize
requests, listen to feedback, and seek approvals, all while trying to incorporate
their own creative vision, making it difficult to prioritize and meet deadlines.
Slide 44 Biggest Challenges for Creative Teams
We surveyed creative teams to discover their biggest challenges and bottlenecks,
from conception to completion.
Slide 54 Biggest Challenges for Creative Teams
Ad-hoc requests are difficult to manage
#1
Slide 64 Biggest Challenges for Creative Teams
According to our survey, 67% of creatives spend at least 25% of their time managing ad-hoc requests on top of their ongoing projects. This can be due to last-minute
changes to existing projects or other people’s lack of visibility into what the creative
team is currently working on. Without a tool to help creative teams prioritize or share
their workload, ad-hoc requests are inevitable.
Slide 74 Biggest Challenges for Creative Teams
Too much feedback is a bottleneck
#2
Slide 84 Biggest Challenges for Creative Teams
This is the top collaboration challenge for creatives, with 40% saying too much
feedback from too many people leads to differing directions & viewpoints. Bringing
in too many opinions can lead to opposing ideas and uncertainty about what should
actually be implemented.
Slide 94 Biggest Challenges for Creative Teams
Last-minute changes cause delays
#3
Slide 104 Biggest Challenges for Creative Teams
59% of creatives say that last minute changes in requirements is the #1 reason
deadlines aren’t met. Oftentimes, stakeholders aren’t sure what they want until they
see something they don’t want. Having them provide examples of designs that have
a similar look and feel to what they want can help decrease the number of iterations.
Slide 124 Biggest Challenges for Creative Teams
When asked about their biggest road- block as a creative professional, 27% say they don’t have enough time to be creative. That’s a significant percentage, considering the next biggest roadblock was 18%, citing unrealistic expectations from stakeholders.
Not only that, but 50% of creatives say that raw creativity is the most valuable skill for a creative professional. With ad-hoc requests and unnecessary feedback, creatives are wasting their most valuable resource: creativity.
Slide 134 Biggest Challenges for Creative Teams
Talk to your creative teams and discuss strategies for managing requests, streamlining
feedback, minimizing last-minute changes, and encouraging creativity. And remember,
it’s important that not only creative professionals, but other departments recognize
when these challenges are thwarting success.
Slide 144 Biggest Challenges for Creative Teams
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