A2 Media Proposal

Song Name – Sal Paradise

Artist – The Crookes.

Brief – To create a music video for a song and to create a digipack of a Cd cover to advertise the video.

Video Genre – A hybrid of concept, narrative and performance.

Director: Hayden Yau

Producer: Hayden Yau

Sound Person: Hayden Yau

Editor: Hayden Yau

Audience - Males aged 17-24 because this is the typical age group of people that like indie music.

My music video will combine two video types which are narrative and performance. The Video starts with a mysterious/humorous looking character that is wearing a cartoon mask and holding a guitar. The character walks whilst playing the guitar throughout the video looking for a ‘something’. At the end the man walks of leaving his guitar and mask/identity becoming a different person…

The idea of the video is to create independence from other music videos that already exist. Reason being is because the genre of music is indie which appeals to a certain audience; I will have to create a video that will be different and appeals to them. The location I will be shooting in will be in Sturminster Newton which is a local area. Shots will be both exterior and interior; it will be shot during daylight. The weather these days will be grey and cold which will suit my video as it will help portray negativity. My main protagonist will be wearing a mask of a cartoon character which would maybe be a unique selling point as people might be interested in seeing something really different. Another reason of the mask is because I think it suits the music, the lyrics are negative but the actual song sounds sort of cheerful.