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Chp 11 principle of marketing
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Chp 10 principle of marketing
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Chp 12 principle of marketing
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Chp 1 marketing creating and capturing customer value
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Chp 3 analyzing the market environment
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New product development(green coconut water jaul)
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Chp 7 customer driven marketing strategy creating value for target customer
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New product development(green coconut water)
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Chp 2 company & marketing strategy partnering to build customer relationship
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Chp 4 managing information to gain customer insights
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Chp 8 products, service & brands building customer value
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Chp 9 nw product development and product life cycle strategies
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Chp 7 pinciple of marketing
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Chp 6 business markets & business buyer behavior
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Aggregate demand
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Measurement of national income
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Theory of production
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Exchange rates
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Aggregate demand ii
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The open economy