marnik-g documents

The Impact of a Product-Harm Crisis on Marketing Effectiveness
Documents The Impact of a Product-Harm Crisis on Marketing Effectiveness
Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions
Documents Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions
Gains and losses of exclusivity in grocery retailing
Documents Gains and losses of exclusivity in grocery retailing