marketingexperiments documents

Email Copy Refined: How a change in copy approach led to a 37% increase in clickthrough rate
Marketing Email Copy Refined: How a change in copy approach led to a 37% increase in clickthrough rate
Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289% (and more)
Marketing Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289% (and more)
SEO Landing Pages: How we achieved 548% more conversions without damaging organic rankings
Technology SEO Landing Pages: How we achieved 548% more conversions without damaging organic rankings
Optimizing Subscription Paths: How a radical webpage redesign produced a 173% lift in customer response
Marketing Optimizing Subscription Paths: How a radical webpage redesign produced a 173% lift in customer response
Email Copy Tested
Technology Email Copy Tested
Five Steps to Better Metrics
Business Five Steps to Better Metrics
Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45%
Technology Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45%
Responsive Design Tested: What a recent experiment reveals about the potential ROI of mobile design
Business Responsive Design Tested: What a recent experiment reveals about the potential ROI of mobile design
21 Ideas for Webinar Marketing
Business 21 Ideas for Webinar Marketing
Optimizing Web Forms: How one company generated 226% more leads from a complex Web form (without significantly reducing fields)
Business Optimizing Web Forms: How one company generated 226% more leads from a complex Web form (without significantly reducing fields)
How Many Columns Should I Use? How using the best page layout led to a 681% relative increase
Business How Many Columns Should I Use? How using the best page layout led to a 681% relative increase
Optimizing for Multiple Customer Personas: How a recent test “broke the rules” of optimization and drove a 331% conversion lift
Business Optimizing for Multiple Customer Personas: How a recent test “broke the rules” of optimization and drove a 331% conversion lift
Do Accordion Style Checkouts Work? How one company uncovered 26% more conversions by putting its checkout process to the test
Business Do Accordion Style Checkouts Work? How one company uncovered 26% more conversions by putting its checkout process to the test
Does brand really matter
Business Does brand really matter
Reducing Cart Abandonment
Business Reducing Cart Abandonment
The Usability Myth
Business The Usability Myth
Email copywriting slideshare
Documents Email copywriting slideshare
When Should You Send An Email
Business When Should You Send An Email
5 Steps to Effective Content Marketing
Business 5 Steps to Effective Content Marketing
See the Research in Action
Business See the Research in Action
What Your Customers Want
Business What Your Customers Want