laurent-muzellec documents

Corporate branding and brand architecture: a conceptual framework
Documents Corporate branding and brand architecture: a conceptual framework
corporate rebranding and its effect on consumer attitudes
Documents corporate rebranding and its effect on consumer attitudes
Corporate Rebranding and the Implications for Brand Architecture: The case of Diageo
Documents Corporate Rebranding and the Implications for Brand Architecture: The case of Diageo
Corporate rebranding and corporate reputation
Documents Corporate rebranding and corporate reputation
Corporate rebranding: Managing Brand Equity
Documents Corporate rebranding: Managing Brand Equity
Rebranding in the banking industry following mergers and acquisitions
Documents Rebranding in the banking industry following mergers and acquisitions
What is in a Name Change? New Corporate Name for a new corporate brand
Documents What is in a Name Change? New Corporate Name for a new corporate brand
Leveraging brand equity in business-to-business mergers and acquisitions
Business Leveraging brand equity in business-to-business mergers and acquisitions
Virtual fictional brand management and innovative branding model
Business Virtual fictional brand management and innovative branding model
Ewom credibility on social networking sites a framework
Documents Ewom credibility on social networking sites a framework
Consumer Moments of Truth in the digital context
Business Consumer Moments of Truth in the digital context
Moran-Muzellec-Nolan-JAR-2014 (2)
Documents Moran-Muzellec-Nolan-JAR-2014 (2)
MuzellecRonteauLambkin2015
Documents MuzellecRonteauLambkin2015
Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland
Business Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland
Corporate rebranding: impact on brand equity
Documents Corporate rebranding: impact on brand equity
Two-sided Internet platforms: A business model lifecycle perspective
Business Two-sided Internet platforms: A business model lifecycle perspective
Reverse product placement, fictional brands and purchase intention:Fancy a coffee with Friends in ‘Central Perk’?
Business Reverse product placement, fictional brands and purchase intention:Fancy a coffee with Friends in ‘Central Perk’?
Childrens experience of retailers mobile applications
Business Childrens experience of retailers mobile applications
Brand Management: Does Diageo make your Guinness taste better?
Documents Brand Management: Does Diageo make your Guinness taste better?