european-university documents

Lecture 2 theories and models of consumer behavior

Marketing Lecture 2 theories and models of consumer behavior

Defining consumer behavior

Marketing Defining consumer behavior

Lecture 4 psychological determinants of consumer behavior

Marketing Lecture 4 psychological determinants of consumer behavior

Lecture 6 Sociological determinants of consumer behavior 2

Marketing Lecture 6 Sociological determinants of consumer behavior 2

Lecture 3 methods for researching consumer behavior

Marketing Lecture 3 methods for researching consumer behavior

Conference presentation the importance of colors in marketing

Marketing Conference presentation the importance of colors in marketing

Lecture 7 Economic and demographic determinants of consumer behavior

Marketing Lecture 7 Economic and demographic determinants of consumer behavior

Private labels vs National brands

Marketing Private labels vs National brands