esteban-ribero documents

Brand Communications Modeling: Developing and Using Econometric Models in Advertising. An Example of a Full Modeling Process
Documents Brand Communications Modeling: Developing and Using Econometric Models in Advertising. An Example of a Full Modeling Process
Is looking at consumers' brain the ultimate solution?
Documents Is looking at consumers' brain the ultimate solution?
ARF RE:THINK 2005. The Extension of The Concept of Brand to Cultural Event Marketing
Documents ARF RE:THINK 2005. The Extension of The Concept of Brand to Cultural Event Marketing