escp-exchange documents

Kaplan & Haenlein - The fairyland of second life - virtual social worlds and how to use them
Business Kaplan & Haenlein - The fairyland of second life - virtual social worlds and how to use them
Viral marketing - Definition - Success factors - Kaplan Andreas
Business Viral marketing - Definition - Success factors - Kaplan Andreas
Kaplan & Haenlein - Users of the world, unite - the challenges and opportunities of social media
Business Kaplan & Haenlein - Users of the world, unite - the challenges and opportunities of social media
Kaplan & Haenlein - The early bird catches the news nine things you should know about micro-blogging
Business Kaplan & Haenlein - The early bird catches the news nine things you should know about micro-blogging