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Chapter 1 - Defining Marketing for the 21st Century
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Chapter 2 - Developing Marketing Strategies and Plans
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Chapter 11 - Designing and Managing Services
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Chapter 3 - Understanding Markets, Market Demand, And the Marketing Environment
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Chapter 7 - Identifying Market Segments and Targets
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Chapter 9 - Crafting the Brand Positioning
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Chapter 10 - Setting Product Strategy and Marketing Through the Life Cycle
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Chapter 5 - Analyzing Consumer Markets
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Chapter 12 - Network Design and Facility Location
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Chapter 11 - Warehousing Decisions
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Chapter 8 - The Transportation System
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Chapter 10 - Inventory Decision Making
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Chapter 7 - Demand Management and Customer Service
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Chapter 15 - Designing and Managing Integrating Marketing Communications
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Chapter 18 - Managing Marketing in the Global Economy
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Chapter 14 - Managing Retailing, Wholesaling, And Logistics
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Chapter 13 - Designing and Managing Integrated Marketing Channels
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Chapter 2 - Role of Logistics in Supply Chains
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Chapter 12 - Developing Pricing Strategies and Programs
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Chapter 10 - Stockholders’ Equity
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