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Workshop 21: Lessons from World Travel Companies on the Social Web This presentation draws on lessons from travel companies featured on Planeta.com http://www.planeta.com/worldtravel.html Wiki http://planeta.wikispaces.com/workshop21
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Workshop 21 Lessons for World Travel Businesses on the Social Web @ronmader
planeta.com • 10.2014
Take a trip around this great big world. - Poi Dog Pondering
A select guide to conscious eco-friendly, people-friendly + place-friendly travel
World Travel Directory planeta.com/worldtravel.html
Planeta’s
NASA Goddard Space Flight Center
The directory listing is a catalyst toward
shared journeys toward conscious and
responsible travel.
The directory is not an ad.
Your ticket to an ongoing Creators’ Workshop
flickr.com/groups/workshop21
Social Web Training Your directory listing entitles
you to Google hangouts scheduled around your schedule with personalized instruction
and guidance.
We’re serious about helping you
make the most of the Social Web
Directory Listing YouTube
Wikispaces Wikipedia
Facebook Flickr
Trip Advisor
Face to Face
2014 @ronmader
Wordpress
Workshop 21: Making the Most of the Social Web
Google Hangout
Google+
Slideshare LinkedIn
Be attentive
Be generous
Be creative
Be curious
Be empathetic
Levels of Engagement
2 0 1 4 @ r o n m a d e r
Se atento
Se generoso
Se creativo
Se curioso
Se empatico
Niveles de Compromiso
2 0 1 4 @ r o n m a d e r
The value of the Social Web becomes clear through repetition and redundancy.
2014 @ronmader
El valor de los Redes Sociales se hace evidente a través de la repetición y la redundancia.
2014 @ronmader
Are you using Social Web -- channels such as Facebook,
Flickr, Google+, Slideshare, TripAdvisor, Twitter and YouTube?
Your Business
Flickr
Planeta
Google+
Wiki
2BIG
QUESTIONS
Other
Are we on the same screen?
To what degree do we
interact?
2 0 1 4 @ r o n m a d e r p l a n e t a . w i k i s p a c e s . c o m / s o c i a l w e b
Are we on the same screen?
Otros
¿Estamos en la misma
pantalla?
¿Hasta que nivel inter-
actuamos?
¿Estamos en la misma pantalla?
2 0 1 4 @ r o n m a d e r p l a n e t a . w i k i s p a c e s . c o m / s o c i a l w e b
5 Advanced
Things
to improve your communication with the whole wired world
• Collaborate with others • Host a local photo safari
• Participate in our conferences • Propose a theme day or week
• Planeta Wiki: Edit a regional page
11 Simple Things
to improve your communication with the whole wired world
• Add Planeta logo • Twitter: Tweet @ronmader
• Facebook: Create event • Flickr: Add photos to Workshop 21
• Google: Claim your place • Google: Join our hangout
• Slideshare: Upload presentation • YouTube: Upload videos
• Planeta Wiki: Edit your biz page • Ron’s blog: Comment
Make an appointment to hangout with Ron
Advantages 1. Go live from your computer
2. Brainstorm
3. Talk out a workable communication strategy
4. Optional: Hangout On Air
slideshare.net/planeta/workshop21
Please Share!
@ronmader
planeta.com