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Heidi van der WattInternational Centre for Responsible Tourism – South Africa
“Better places to live in, and better places to visit”
Working together towards RT in a local area
Cape Town’s Responsible Tourism Journey
Sustainable Tourism Partnership Programme Workshop
Knysna, 26 March 2013
2007
2004Sustainable tourism embedded in City’s Tourism Development Framework, created in partnership with industry, citizens and government
Multi-stakeholder process to create Responsible Tourism policy starts
EDU
Business
Government
Education
Civil society
Labour
2009Responsible Tourism Policy & Action Plan adopted by City Council
2009
Energy consumptio
n Solid Waste
Water consumptio
n
Enterprise developmen
tPreferential procuremen
t
Skills developmen
t
Seven agreed-to destination priorities......
and making a contribution to those in need …
Social development
Priority issues are founded in critical issues for local government and aligned to the Tourism Sector Codes
PROCESS
[International frame design]
[components –frame & beading – different artists]
[multi coloured beads]
[Colour combination – SA Flag – unique to the place]
Diverse stakeholder priorities
Reflects locality’s specific priorities
Alignment with international,
national, regional and local
policies
[Team supervisor]
City of Cape Town (Tourism Department) co-ordination and leadership
[Quality assurance]
Approval at highest
political level
Multitude of stakeholders with different capacities
[Packaging & marketing]
Industry & consumer
awareness and information
Awareness & training
Data-collection
Supporting collateral
Monitoring & evaluation
Communication campaign
Reporting at destination
level on performance
against priorities
2009 Virgin Holidays Responsible Tourism Awards: Best Destination Cape Town
Responsible Tourism Action
TeamLaunch Concept
www.responsiblecapetown.co.za
DVD
Sharing Cape Town’s experience
RT in Cities Conference:
2011Association policy statements & Action Plans developed
Gridlock on data collection
Mostly business “as usual” not a priority know-how resources
incentives
Responsible Tourism Action Team problem-solving
Crossing the Chasm
RT becomes the norm in
the destination
Adoption and implementation of Responsible Tourism
The RT Pilot
Launch Sept 2011
2012/2013
Working with “community of Responsible Tourism practitioners”
23 operators recruited by associations
Cross-section – type & size
“Leading lights”
Gathering performance data against priority indicators
Identifying barriers
Developing solutions
Documenting experience
Destination RT barometer for aggregated reporting at destination level
What have we learnt along
the way?
LESSONS
[various frame designs tested before final
selection ]
[different skills of various
artists]
[different material qualities of beads and wire]
Harnessing collective
energy creates amazing results
Recognise and work with
stakeholder capacity
Results are not immediately
obvious
Some stakeholders
may need ‘nudging’ along
Vision has to be backed by unwavering commitment
[individual beading designs]Different
stakeholders will have different
solutions
[continuous design innovation]Responsible Tourism is
a process of continuous improvement[collective caring]
Next steps?
THANK YOUDANKIEENKOSI
PHOTOS: Heidi van der Watt, Bruce Sutherland
Heidi van der Watt
+2783 2632269
