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TGE week 1 Lecture
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The Philippine Tourism Industry
Objectives
To be able to explain the role of the National Tourism Office and its attached agencies and the Local Government Units in the tourism industry
To be able to define the role of various sub-sectors of the private sector that comprise of the tourism industry,
To be able to identify specific entities in the private sector and explain their specific function in the tourism industry.
The Philippine Tourism Industry
A composite industries and entities, both public and private involved in the planning, development, marketing, sales, operations and evaluation of destinations, products and services that cater to the needs of the travelers both foreign and domestic
TheTourismIndustry
• Composite of industries and entities, both public and private
• Involved in the planning, development, marketing, sales & promotion, evaluation of destinations, products and services
• Caters to the needs of travelers, both foreign and domestic
The Philippine Tourism Industry
A tourist is any individual who undertakes a journey that exceeds 24 hours (i.e. overnight) outside his regular place of residence, for purposes other than earning a living.
The Philippine Tourism Industry
The Philippine Tourism Industry
The Government Sector’s Role
Responsible for the formulation of tourism policies
Provides guidelines for the development of destinations
Regulates the industry in collaboration with other government industries
The Philippine Tourism Industry
The Government Agencies
Department of Tourism (DOT) Philippine Convention & Visitors
Corporation (PCVC) Philippine Tourism Authority (PTA) Municipal, City and Provincial Local
Government Units
Department of Tourism
Agency overview Formed May 11, 1973
Headquarters Agrifina Circle, Rizal Park, Manila
Annual budget P1.547 billion (2007)
Agency executive Joseph Ace Durano, Secretary Website www.tourism.gov.ph
Department of Tourism
Other National Gov’t Units
• DOTC DPWH • CAB DOJ • ATO DOF • MARINA DENR • PPA DILG • LTFRB LGU • DFA PNP
The Private Sector
Six principal industries involved in Tourism: 1. Transportation 2. Hospitality 3. Food & Beverage 4. Activities & attractions (entertainment) 5. Travel & Trade 6. Other private sector entities
The Transportation Industry
• AIR – Air transportation companies SEA LAND OIL Companies
The Lodging Industry
• Hotels,Motels,Resorts,CampingGrounds,Time‐Share,BedandBreakfasts,YouthHostels,SummerCamps,Etc.
FOOD & BEVERAGE INDUSTRY
• Restaurants,CoffeeShops,FastFoodOutlets,Pubs,ClubFaciliHes,Etc.
ATTRACTIONS & ACTIVITIES
• SkiResorts,SportFishing(Fresh&SaltWater),Golf/Tennis,Ecotourism,WaterSports/MarineTourism,Guiding&OuNiOng,Etc.
• AQracHons,Museums,Galleries,Parks/Gardens,InterpretaHveCenters,CulturalTourism,NatureTourism,IndustrialTourism,Etc.
TRAVEL TRADE
• TravelAgencies,TourWholesalers,TourOperators,TourGuides,Etc.
OTHER PRIVATE SECTOR ENTITIES
• Publishing Companies • ITC Service providers • Marketing & Public relation Organizations • Event Organizers • Miscellaneous Services