Webinar - DMAI DestinationNEXT: Phase 2

Phase 1

Futures Study

Copyright 2015 | DMAI





Strong Community Engagement

Weak Community Engagement

Established

Destination

Developing

Destination

TRAILBLAZERS VOYAGERS

EXPLORERS MOUNTAINEERS


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Phase 2


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Diagnostic Tool


Scenario model intended to be strategic diagnostic tool,

not a benchmarking index to rank DMOs, CVBs or destinations

Objective self-assessment to help identify

priorities and strategies for the future



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Destination Strength


Community Support & Engagement




Diagnostic Report for: Metropolis

1

Community Support & Engagement

MetropolisIndustry

Average

Standard

DeviationMetropolis

Industry

Average

Standard

DeviationEffective DMO Governance Model 15% 10% 7% 5.00 3.60 0.91

Membership Strength & Support 10% 15% 7% 3.00 3.70 1.06

Industry Support 8% 5% 5% 4.00 3.65 1.02

Local Community Support 13% 12% 5% 4.00 2.80 1.00

Effective Advocacy Program 7% 10% 5% 5.00 3.00 1.22

Workforce 15% 15% 5% 2.00 3.10 1.23

Hospitality Culture 16% 5% 4% 4.00 3.30 1.03

Regional Cooperation 1% 8% 5% 5.00 3.20 1.09

Funding Support & Certainty 10% 10% 4% 3.00 2.90 1.06

Economic Development 5% 10% 4% 5.00 2.80 0.99

COMMUNITY SUPPORT & ENGAGEMENT (Metropolis) 3.78

AVERAGE DESTINATION STRENGTH 3.55

Relative Importance

(0-100%)

Perceived Performance

(1-5 scale)

Diagnostic Report for: Metropolis

Destination Strength

MetropolisIndustry

Average

Standard

DeviationMetropolis

Industry

Average

Standard

DeviationDestination Performance 10% 10% 7% 4.00 3.60 0.91

Brand 15% 15% 7% 3.00 3.70 1.06

Accommodation 12% 5% 5% 3.00 3.65 1.02

Attractions & Entertainment 8% 12% 5% 3.00 2.80 1.00

Convention & Meeting Facilities 5% 10% 5% 4.00 3.00 1.22

Air Access 15% 15% 5% 2.00 3.10 1.23

Events 10% 5% 4% 5.00 3.30 1.03

Sporting & Recreation Facilities 11% 8% 5% 4.00 3.20 1.09

Communication & Internet Infrastructure 9% 10% 4% 3.00 2.90 1.06

Mobility & Access 5% 10% 4% 5.00 2.80 0.99

DESTINATION STRENGTH (Metropolis) 3.41

AVERAGE DESTINATION STRENGTH 3.77

Relative Importance

(0-100%)


(1-5 scale)


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Relative Importance


1st

2nd

3rd

4th

10th

3rd

2nd

4th







Established

Destination

Developing

Destination

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Established

Destination

Developing

Destination

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Established

Destination

Developing

Destination

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Launch



Guide & Practice

Handbook

Basic Scenario

Model Plot

Scenario Model

Assessment Workshop

Users Public Single User Multiple User DMO / Destination Client

Services • Guide

• Practice Handbook

• Access to Online

Diagnostic tool

• Scenario model plot of

Individual DMO

• Access to Online Diagnostic

tool

• Detailed scenario model plot &

analysis

• Full diagnostic report card

• Workshop Including:

• DestinationNEXT presentation

• Online self-assessment

• Analysis and review of results

• Group discussion and strategy

session

Fee Free Free $25 USD per Participant

Workshop Fee Based on DMO Budget Size

(USD)

• >250k - $4,000

• <1M - $5,000

• <3M - $6,000

• <10M - $7,500

• >10M - $8,500




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Webinar - DMAI DestinationNEXT: Phase 2