Walk, Don’t Wait.

Walk About will

encourage public transport users

to beat the bus

and walk to the next stop,

rather than waiting.

Why Walk About?

Exploits commuting

"dead time"

Addresses a mass

market

Reduces barriers to

walking

User Journey 1: Flora

Flora is a commuter in London.

Age: 32

Occupation:

Works full-time, is single and social and

an inactive gym member.

Home-life:

Busy with many after-work activities

1. Flora struggles to fit exercise into her busy lifestyle.

2. Flora sees a Walk About ad whilst on the bus to work.

3. She downloads the app while on the bus.

Walk About

4. She starts the application and sets her pace

5. On her way home she arrives at the bus stop and selects her location.

6. She sees she has plenty of time to walk and sets off confidently.

7. She arrives in time for her usual bus.

8. She can view her weekly progress.

User Journey 2: Margaret

Margaret is looking forward to

retiring in a few years time.

Age: 61

Occupation: Works part-time

Home-life: Keen to stay healthy

and active

1. Margaret attends a Wellbeing Club once a week

2. She searches on Google Play and downloads the Walk About app.

3. She sets her motivation and goals.

4. She adds in her office address as a new destination.

5. Next morning she selects maximum walking and chooses her route.

6. At the end of the journey she gets positive feedback.

7. The app shows her nearby additional walking opportunities.

How does it work?

Uniquely brings together:

Real time

transport

information

Journey

planning

Local

activity

suggestions

Motivations

and

triggers

Who is it for?

Public transport commuters

Tool for intermediaries who

are promoting walking

People wanting to be more

active

Market Size = 1 million

At 1% usage 10,000 members

1 million kilometres extra walking

per year

And that’s only in London!

Impact for Individual

Increase daily walking

Option to log calories burnt

Locate nearby additional health and wellbeing activities

Track time and distance walked

Self-reflection on motivations for walking

Productive use of dead time

Impact for Population

Increase walking across broad

range of the population

Reduced levels of current & future obesity,

plus associated medical conditions

Share health and wellbeing

opportunities

Improved physical and mental health

Tackle physical inactivity

Our Phase 2 Proposal

Phase 1 Phase 2

App Mock Up

Feasibility

Research

User Engagement

Partnership

Commercial

Opportunities

Continued User Engagement

iOS & Android Apps

Programme Materials

Interest Group and Network

of Intermediaries

Local Health and Wellbeing

Information

Pursue Commercial

Opportunities

Walk About Structure

Walk About

Data

National

Rail

Enquiries

Walk About

Interest

Group

ALISS

Users

iOS App Android

App

Programme

Materials

Transport

for

London

Local

Health

&Wellbeing

Activities

Walking

Intermediaries

Commercialisation of Walk About

Corporate Social

Responsibility

Plus, additional

opportunities

identified via Interest

Group and networks

Health and

Wellbeing Promoters

Site Based Mobility

Plans

Beyond Phase 2

• Expand into a range of cities in UK and internationally to target

with current functions of Walk

About

• Utilise Interest Group and

networks to identify future

developments

• Feed Walk About data back to sponsors and Interest Group

Why should SBRI and DH fund?

Creation of walking data set

Tool to implement walking recommendations in

NICE Guidelines, producing long-term savings

Database of motivations for walking

and local wellbeing assets

Roadmap includes versions designed for

more clinical GP/consultant use

Support for an ‘unconventional’ business

model as apps need to be free to compete

The Team

Project

Management

App design,

testing and

maintenance

Behaviour

change lead Server

support and

maintenance

Engagement

with

intermediaries

Collect local

wellbeing

information

ALISS platform

utilised for Walk

About

Access to

health networks

ANDY

HYDE

Why Walk About?

Exploits commuting

"dead time"

Addresses a mass

market

Reduces barriers to

walking

RESERVE SLIDES

12 Month Plan

6 Months 3 Months 9 Months 12 Months Start

Android

Final

Android

Beta

iOS Final iOS Beta

Three

Business

Campaigns

Interest Group

Development

Note 1

Interest Group

Development

Note 2

Three Info

Workshops

Programme

Materials

Launch

Reporting

Routes to Market

Via Sponsor-led

advertising

Via Employers Via GP referral

Via Walking

Intermediaries

On the Apple App

Store & Google Play

Milestones

Milestones Completion Date Cost to Deliver

1 Initial Beta for iOS complete End- Week 8 £40,000

2 Interest Group Development Note 1 End- Week 11 £8,000

3 Final iOS app complete End- Week 17 £22,000

4 Interest Group Development Note 2 End- Week 24 £5,000

5 Initial Beta for Android complete End- Week 26 £20,000

6 Facilitation of three Local Health and

Wellbeing Workshops End- Week 28 £28,000

7 Final Android app complete End-Week 30 £13,560

8 Programme Materials Complete End-Week 31 £18,900

9 Completion of three Business

Campaigns End- Week 33 £25,000

10 Walk About Launch End-Week 46 £0

11 Final Reporting End-Week 50 £2,000

Work Packages

Work Package Cost

1 iOS App Design and Development £62,000

2 Android App Design and Development £33,560

3 Technical Support and Maintenance £16,000

4 Business and Strategic Development £25,000

5 Walk About Interest Group £29,000

6 Local Health & Wellbeing Information £28,000

7 Programme Materials £18,900

8 Launch £0

9 Project Management £8,300

TOTAL £220,760

Cost Summaries

Contractor and Sub-

Contractors Cost

MMM Group £49,200

Curvor £101,760

ALISS £8,000

Andy Hyde £21,000

Designer(s) £10,000

Collect Publish

Growing set of

local open data

Walks

Groups

Parks

Views

Classes

Gardens

Cycling

Dancing

Manage

Activities near to you

“Walking is reported to be the

most common...recreational

and sporting activity

undertaken by adults in Britain

...

As a result, it is the most likely

way all adults can achieve the

recommended levels of

physical activity”

Interest Group

Intermediaries

Advise on local needs

Using Walk About to support increasing activity

Providing local knowledge

Provide commercial links Advise on future app

development Make links with public health policy

Travel organisations Intermediaries App developers Public health Sponsors

Big data Design

Weight management groups General Practitioners

Workplace wellbeing groups

Community development Health and Wellbeing orgs

Local Authorities Walking Groups

Active Travel

NHS

Network

User Engagement