PORTUGAL PORTUGAL Tourist Destination for UK visitorsTourist Destination for UK visitors

Ana MouraoHNC Tourism26th May 2011

Contents

Portugal Appeal of Portugal Tourism purposes Tourist Generating regions Most visited regions Algarve, Madeira, Lisbon and other regions Travelling to Portugal Current trends Conclusions

Portugal 9th country most visited by UK tourists 1.8 million visitors per year Top 5 main markets for Portugal

Destination Ranking

Spain 1

France 2

Ireland 3

USA 4

Italy 5

Germany 6

Greece 7

Holland 8

Portugal 9

Turkey 10

Appeal of Portugal

Weather Beaches Food Golf Affordable Relatively close Low-cost flights

Tourism Purposes

Others 1%

Business 3%

VFR 9%

Leisure 87%

OthersBusinessVFRLeisure

Tourism Generating Regions in the UK

Scotland 7%

London 20%England 65%

Wales 4%

OthersUK 5%

ScotlandLondonEnglandWalesOthersUK

Most Visited Regions in Portugal

AlgarveMadeiraLisbonOthers

Algarve

Most popular tourist destination in Portugal

Population triples during peak season

Mediterranean climate Seaside Resorts Network of Golf courses Cuisine Relatively cheap

Madeira

Archipelago on the Atlantic Ocean

Mild year-round temperatures

Mountain/ Beach resorts Hillwalking New Year's Celebrations

Lisbon

Capital “City of the 7 Hills” Largest City: 2.8 million City Breaks Business Tourism

Other Regions

Northern Region Central Region Alentejo Azores

Travelling to Portugal

98.7% of tourists fly Good air links Direct flights from many

cities in the UK to the main destinations

Direct from Edinburgh to the Algarve, Madeira and Lisbon

Low cost airlines such as Ryanair, Easyjet, Jet2

Current Trends

Most British tourists travel from July to September

Explosion of low cost airlines is leading to increasing numbers of visitors from other UK cities

Despite the economic downturn tourism numbers

Growth in online and last minute booking UK tourists purchase mainly package

holidays

Conclusions

UK tourists visit Portugal mainly for leisure purposes Portugal appeals to tourists because of the weather,

prices and good air connections Most tourists come from greater London The Algarve is the most popular destination The great majority travels by air

Sources

Websites Www.visitportugal.com Www.turismodeportugal.pt Www.wikipedia.co.uk

Images www.google.co.uk

Thank you for your attention!

Any questions