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Visit England have put together the Social Wizard to help people within the English tourism industry to take advantage of the new opportunities presented by social media, to raise awareness of their business and better engage with their consumers.
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Social Wizard
Improving reach &
engaging with your consumers
Constandina MiliosOnline Marketing ManagerVisit England
Agenda
• What is the Social Wizard?
• How does it work?
• Benefits of using the wizard
• Getting started
• Final thoughts
• Q&A
But first some stats…
• Susan Boyle had over a 100m hits on You Tube, more than 5 times those who watched Obama's inauguration
• UK internet users:March 09
• social networks: 9.8% • online retail: 8.6%
March 08• social networks: 8.2%• online retail: 9.7% Source:Hitwise
• There are over 225m on Facebook, 125m on MySpace, 40m on Linked/In, 5m on Twitter and over 112m blogs
What is the Social Wizard?
One stop shop to spreading the word
How does it work?
How does it work?
•Venues will go to the site and walk through a series of steps
•Each step facilitates them to set up a social media profile in a specific network
•Each page includes best practice tips and explains the advantages of what they are doing and how best to maintain their online presence
How does it work?
•In step, users are invited to upload some content – pictures, information, video etc
•Each piece of content is grouped by common ‘tags’ and feeds into enjoyengland.com (this can be grouped regionally)
•Enjoyengland.com visitors will be able to see a rich tapestry of content that the venues have uploaded
Promoted on enjoyEngland.com
Benefits for business tourism
• Increases reach
• Deepens customer engagement
• Improves search ranking
• Listen to customers
• Free marketing opportunity
• Easy step by step guide
Principles of online buzz
Benefits for business tourism
Benefits for the consumer
• Increases the amount of places they can find information about England
• Makes places feel more real
• More likely to trust a place
• More people are now looking at images and videos as part of their research
Getting started
1. Start uploading your content:
www.EEWizard.co.uk
2. Use the tag enjoyEngland
Final thoughts
• Increases reach
• Improves customer engagement
• Content quality
• Free and easy to use
• Start uploading www.eeWizard.co.uk
