“Forging partnerships for the future of global tourism”

Peter Jordan, Global Partnerships coordinator

Affiliate Members Programme

IGLTA Annual Global Convention

Fort Lauderdale, USA – 11 May 2011

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1 What is UNWTO ?

Overview of world tourism

Key social trends & their influence on world tourism

Where do we go from here?

The World Tourism Organization (UNWTO)

• Specialized agency of the United Nations

• 161 Member States, 400+ Affiliate Members

• Leading international organization in travel & tourism since 1975

• global forum for tourism policy issues

• building awareness of the importance of ethical and competitive tourism

• committed to the Millennium Development Goals…

The UN Millennium Development Goals

Overview of world tourism

International tourism arrivals: 1995 - 2010

International tourist arrivals, 1995-2010*

528561

586602

626

675 675695 684

755

795

839

894913

877

935 mn

400

500

600

700

800

900

1000

1995 2000 2005 2010*

mill

ion

International arrivals 2008-2010: Evolution

Regional overview

EUROPE

2010 growth: +6.7%

2011 forecast: +4-5%

• Slower recovery due to uncertain economic conditions

• Consumer confidence still affected by the economic crisis

• Record-breaking arrivals in Germany, Turkey and Croatia

• Slow but steady recovery in US outbound market

• Some resorts benefitting from unrest in Middle East

AMERICAS

2010 growth: +7%

2011 forecast: 4-6%

• Return to growth in the US driving a general trend

• Unemployment still a concern. Domestic vacations popular

• Strongest results in South America (Argentina +22%)

• Brazil 3rd largest outbound market (+51% spending in 2010)

• Natural disasters only expected to have a temporary effect

ASIA-PACIFIC

2010 growth: +12.6%

2011 forecast: +7-9%

• Strongest growth region for 2 years running

• China responsible for 1 in 4 departures in 2010

• Booming economy

• Rising middle class

• Restrictions eased

• Investment in infrastructure

• Sharp fall in Japan due to March earthquake though not all country affected

MIDDLE EAST2010 growth: +14%

2011 forecast: +7-10% (?)

• Economic growth returning following 2009 shock

• Increasingly important air hub

• Long term effect of political unrest is uncertain

AFRICA2010 growth: +6.4%

2011 forecast: +4-7% (?)

• Boosted by high commodity prices

• R.S.A boosted by Soccer World Cup (+15% arrivals) – high expectations

World in 2010: +6.7%

2011 forecast: 4 to 5%

• 4th biggest export activity worldwide

• $3bn a day export income worldwide (2009)

• 6-7% of global employment

• Leading economic development around the world

Key social trends affecting global tourism

1. Demographic changes• Growth and ageing of the global population • 25 of Europe’s population aged 65+ by 2015• Young and affluent travelling for the first time

from emerging markets

2. Global increase in travel • 1.5 bn journeys by 2015• More people see tourism as a right

3. A more competitive global market• New travellers, new destinations.

Every destination competes in an open market…

Source: World Tourism Organization (UNWTO)

4. Widening the horizons of sustainability…

5. Innovation and technological change• Sharing knowledge: the value of networks• New technology changing the tourism system• The right of access to Internet

The importance of tourism in regional development

Where do we go from here?

Success factors:

1. Sharing knowledge

2. Sustainability

3. Social responsibility

4. Public-private sector cooperation

Sharing knowledge

• Essential to conduct business effectively

• Allows you and your partners to adapt quickly to changing demand and identify opportunities

Sustainability

• Economic

• Environmental

• Social

• Territorial

Social responsability

• Destinations that take social responsability seriously are more competitive

‘UNWTO Global Code of Ethics for Tourism’ (1999)

Principal aims

Promote gender equality and the empowerment of women in tourism;

Prevent all forms of exploitation of children in tourism

Promise to respect human rights and non discrimination; in particular with respect to persons with HIV/AIDS

Promote the rights of workers and the quality of employment in the tourism sector

Public-private cooperation

An over-riding necessity which brings mutual benefits:• To all actors• To all levels of government

With the greatest range of participation(civil society, universities, NGOs)

“Tourism, when practiced with a sufficiently open mind, is an irreplaceable factor of self-education, mutual tolerance and for learning about the legitimate differences between peoples, cultures and their diversity”

(Article 2.1, UNWTO Global Code of Ethics for Tourism)