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UNIT 11. RESPONSIBLE FOOD & BEVERAGE OPERATION
Picture source:http://www.flickr.com/photos/obscuranet/8262022383/
Unit outline
ObjectivesBy the end of the unit participants will be able to:• Describe the meaning and importance of
sustainability in food and beverage operation• Implement environmental responsibility provisions
in food and beverage including practicing low energy use, being water wise and minimising waste
• Explain importance of sourcing and providing good, sustainable food and beverage products
• Explain how to implement social responsibility in food and beverage operation
Topics1. Understanding
responsible food and beverage operation
2. Managing resources more efficiently
3. Sourcing good food responsibly
4. Looking after customers and the community
TOPIC 1. UNDERSTANDING RESPONSIBLE F&B OPERATION
UNIT 11. RESPONSIBLE FOOD & BEVERAGE OPERATION
Picture source:http://www.flickr.com/photos/obscuranet/8263091514/
+ Catering
The F&B service sector
Picture sources:http://www.flickr.com/photos/
http://vi.wikipedia.org/wiki/C%C3%A2u_l%E1%BA%A1c_b%E1%BB%99_gi%E1%BA%A3i_tr%C3%AD
Food stalls
Restaurants
Cafes
Bars
Clubs
How the F&B service sector adds value
• Integral part of tourism product mix• Government revenue• Jobs and income• Supports socio-economic strategies• Accessible livelihood option for many
The F&B service sector in Vietnam
Source: Euromonitor Internatonal 2012, Consumer Foodservice in Vietnam, Euromonitor International, USA
CATEGORY 2005 2009 2010 2015
100% home delivery / takeaway 1.2 34.5Cafés / bars 965.4 1,909.0 2,079.5 3,053.3Full-service restaurants 8,953.7 12,597.5 13,638.7 20,307.6Fast food 179.4 338.4 383 670.6Self-service cafeteriasStreet stalls / kiosks 6,249.5 10,144.5 10,753.7 13,184.7Pizza consumer food service 7.6 33.4 42.3 155.7
Total 16355.6 25022.8 26898.4 37406.4
Values: US$ million
Value of the F&B sub-sectors in Vietnam, 2010
Fast food*2% Cafés / bars
8%
Street stalls / kiosks40%
Full-service restaurants
51%
Source: Euromonitor Internatonal 2012, Consumer Foodservice in Vietnam, Euromonitor International, USA
Key characteristics of the F&B service sector in Vietnam
• Dominated by restaurants and street food vendors
• Mostly small family-owned and operated enterprises
• High employer of women and youth
• Good livelihood option: low start-up costs• Significant interest for tourists• Cuisine a priority tourism product by VNAT
Picture source:http://www.flickr.com/photos/wheatland/4590711729/
F&B service sector challenges in responsible tourism
Picture sources:http://en.wikipedia.org/wiki/File:OCD_handwash.jpg
http://en.wikipedia.org/wiki/File:Tree_Pangolin.JPGhttp://en.wikipedia.org/wiki/File:Street_vendor_pho_ga_Hanoi.jpg
http://www.flickr.com/photos/transworld/3668859481/http://highlanderimages.blogspot.com/2011/12/rubbish-man.html
http://commons.wikimedia.org/wiki/File:Ever_Given_container_ship.jpghttp://commons.wikimedia.org/wiki/File:Paddy_field_in_Vietnam_with_farmer.jpg
Food hygiene
Technical skills
Sale of protected and wild animalsWaste
Contribution to climate change
Employment conditions
Fair trade
Responsible tourism target areas in theF&B service sector
Producers• Farmers• Hunters
Suppliers & distributors• Manufacturers• Transportation
Retailers• Restaurants• Cafes• Street food etc
Consumers• Locals• Tourists
• Hunting of wild or protected animals
• Employment conditions• Contribute to climate change from food imports• Fair Trade• Purchase of wild or protected animals
• Employment conditions• Skills including food hygiene• Fair Trade• Sale of wild or protected animals• Waste management
• Responsible drinking• Consumption of wild or protected animals
Consequences of irresponsible and / or unsustainable practices in F&B operation
Poor waste management • Pollution, may degrade marine life, can affect health of locals and tourists, reduces attractiveness of destination
Poor food hygiene • May affect health of locals and tourists, damages reputation of businesses and destination
Purchasing imported goods• Restricts local economic development, contributes to
climate change as a result of transport related fossil fuel consumption
Paying unfair prices for goods• Restricts ability of local farmers to cover production
costs, reduces producers’ income, entrenches rural poverty, restricts social development
Limiting skills training of staff • Poor customer service, higher wastage, increased supervision of staff required, higher staff turnover
Poor employment practices for staff
• Restricts socio-economic development, comprises safety and security of staff, reduces productivity
ACTIVITY CONSEQUENCE $
$ Economic criteria compromise Environmental criteria compromise Social criteria compromise
IMPACT AREA
?What does responsible F&B operation mean?
•Practice low energy use•Be water wise•Minimise kitchen waste
Manage resources more
efficiently
•Source sustainable F&B products•Use local and seasonal produce•Follow Fair Trade principles•Promote nutrition and health
Source good food
responsibly
•Practice good food hygiene•Engage with the community•Provide a safe and secure environment
Look after customers and the community
The business case for responsible F&B operation
• Cost savings through efficiency
• Competitive advantage• Improved resilience to the
effects of climate change• New customers
• Increased customer loyalty• Preparedness for new
legislation• Minimise reduced revenue
from increased operating costs and loss of competitive advantage
• Improved staff productivity and morale
TOPIC 2. MANAGING RESOURCES MORE EFFICIENTLY
UNIT 11. RESPONSIBLE FOOD & BEVERAGE OPERATION
Picture source:http://www.flickr.com/photos/10451396@N00/429388973/
Sustainability can be hard to achieve due to customers’ demands of the dining experience
OK, so for my dinner out tonight I must have……delicious food, served hot, hygienically prepared and be good value
for money. I expect the serving size to be large because I’m feeling very hungry! It must have the best imported beef and also fresh seafood. It would also be nice to
try a stir fry dish as well as a baked dish. The restaurant must have a nice environment with comfortable seating, air-conditioning and a view.
Hmmm… what else…?
Impacts of overconsumption of energy and water and increased pollution and waste
High consumption of natural resources
Increased production
of waste
Negative impacts on environmen
t, community
& ultimately,
profit
Key focus areas for achieving environmental sustainability in F&B operation
Energy
Water
Waste
Energy, water, waste reduction
Patterns of use
Equipment
External factors
The key elements of energy, water and waste minimisation
Financial. You are throwing away money!
Environmental. You are destroying important ecological processes that can affect your own health.
Community. You are putting strain on the local community’s water and power supply and wasting resources in the production of not fully used products.
Business. You are not meeting consumer expectations.
4 reasons why energy, water and waste reduction is important
Why should we practice low energy use?
Total primary energy supply has
doubledin 35 yearsworldwide
of investment will benecessary to satisfy the world energy demand by 2030
billion dollars16,000
Why should we be water wise?
of earth’s water is saltwater and not drinkable
< 1%of water
resources is accessible freshwater
of the earth’s wateris part of glaciers
2%
300 conflicts have been caused by water resource issues
Water consumption has increased
4 timesin the 50 last years but the
population has only doubled
> 4 billionlive in countries
facing water scarcity
people
> 97%
Why should we minimise kitchen waste?
2600 tonesof waste is producedin Hanoi per day
5.3 kgof waste is produced
on average per person per day
The quantity of waste produced
by the Asia Pacific region
will
doubleby 2030
of waste is recycled worldwide<10%
Energy consumption % in a typical catering business
Cooking23%
Water heating19%
Space heating19%
Lighting11%
Cooling8%
Other8%
Refrigeration6%
Ventilation5%
Office equipment1%
Source: Sustainable Restaurant Association (SRA) [undated], The Sustainable Restaurant Association Guide to Sustainable Kitchens, SRA, London, UK
Sources of energy use & waste in the kitchen
Energy use• Ovens and
appliances• Refrigeration• Dishwashers• Lighting• Heating and cooling• Others?
Energy waste Poor maintenance of
electrical equipment Purchase of energy
inefficient appliances Inefficient heating
and cooling practices Leaving electrical
appliances on Others?
Tips for energy use reduction in refrigeration
Capacity
Location
Fridge type
Picture source:http://www.flickr.com/photos/samsungtomorrow/8483445119/
Temperature setting & use
Freezer use
Food storage
Others:Maintenance
Tips for energy use reduction in the cooking area
Picture source:http://www.flickr.com/photos/faircompanies/2161439966/
Oven capacity
Oven type
Cook top type & use
Oven useOthers:Maintenance
Cookware
Deep fryer type
Boiling water
Tips for energy use reduction in other areas
Picture sources:http://www.flickr.com/photos/sammicsl/8650606917/
http://umami.typepad.com/umami/eatingout_barcelona/
Commercial dishwasher type
Lighting typeWindows
Sources of water use & waste in the kitchen
Water use• Food preparation• Sinks and taps• Dishwashers• Others ?
Water waste Dripping taps Leaking pipes Excessively high
water pressure Water inefficient
appliances Bad methods in food
preparation Others?
Tips for water use reduction
Tap type
Others:Food preparation & cookingKitchen cleaningBathroomMaintenanceAwareness
Dishwasher type, settings & use
Sources and causes of waste in the kitchen
Sources of waste• Food waste• Plastic bags and
containers• Food and drink
packaging• Others?
Causes of waste Incorrect storage and
handling Overestimation of
product demand Excessive packaging
of products Use of one-off
disposable products Not reducing, reusing
or recycling Others?
Tips for minimising waste
Monitoring freshness
Portions
Policy on plastic bag provision
Containers
Reusable ingredients
Food waste disposal methods
Ordering stock
The basic principles of waste management: The 3Rs
• To use things with care to reduce the amount of waste generated
Reduce
TOPIC 3. SOURCING GOOD FOOD RESPONSIBLYUNIT 11. RESPONSIBLE FOOD & BEVERAGE OPERATION
Picture source:http://sr.wikipedia.org/wiki/Organska_poljoprivreda
Sourcing food responsibly through the supply chain
Restaurant
Meat goods
Producer A
Dairy produ
cts
Producer B
Canned
goods
Producer C
Others
Producer D
Retailer
Supplier
Producer
Responsibilityconsiderations
A) F&B product characteristics
B) Locality & seasonalityC) Nutritional contentD) Principles of trade
Example of typical restaurant supply chain:
A) F&B product characteristics: source sustainable products
Purchase organic foodSelect producers with good animal welfare
practices
Don’t sell endangered or protected species
Picture sources:http://www.flickr.com/photos/stevendepolo/3996198265/
http://www.flickr.com/photos/ciwf/3217378769/http://en.wikipedia.org/wiki/File:Tree_Pangolin.JPG
Improving sustainability by going organic
• Organic food aims to use farming practices that care for the environment without relying on synthetic chemicals
• Key characteristics include:– Safe soil– No genetic modifications– No use of pesticides or harmful fertilisers– Healthy living environments for animals
Organic farming vs. Conventional farming
ISSUE CONVENTIONAL ORGANICPlant growth Chemical fertilisers Natural fertilisersPlant insects and disease
Insecticides Nature based strategies
Weeds Herbicides Farming techniquesAnimal growth Antibiotics, hormones
and medicationsHealthy eating and living environments
Source: The Mayo Clinic 2014, ‘Organic foods: Are they safer? More nutritious?’, The Mayo Clinic, Available [online] http://www.mayoclinic.org/organic-food/ART-20043880, Downloaded 29/01/2014
Why do pesticides matter?
RISKS OF PESTICIDES
Picture sources:http://en.wikipedia.org/wiki/File:Manual_sprayer.jpg
http://en.wikipedia.org/wiki/File:Da_Nang_Girl%27s_Smile.jpghttp://commons.wikimedia.org/wiki/File:Standing_pregnant_woman_with_her_mobilphone.jpg
http://ericspangler.typepad.com/eric_spangler/2007/06/headaches.html
Pesticide contamination
Picture source: http://en.wikipedia.org/wiki/Pesticide_application
Benefits of organic food
•Organic food contains fewer pesticides•Organic food is often fresher•Organic farming is better for the environment
•Organically raised animals are not given antibiotics, growth hormones or fed animal by-products
Improving sustainability by promoting animal welfare in food production
• Animal welfare - How an animal is coping with the conditions in which it lives
• Farming of animals increasingly separated from natural existence
• Common farming practice in dairy, poultry, pigs, beef
• Profits prioritised above animal health and human health
Picture sources:http://en.wikipedia.org/wiki/File:Florida_chicken_house.jpg
http://en.wikipedia.org/wiki/File:Hog_confinement_barn_interior.jpghttp://en.wikipedia.org/wiki/File:Confined-animal-feeding-operation.jpg
Importance of animal welfare in food production
ANIMAL WELFARE
Impacts production and reproduction
Can result in loss of market access
May not meet legislation requirements
Animals feel pain
Picture sources:http://en.wikipedia.org/wiki/File:Cornish_Rock_broiler_chicks.JPG
http://www.flickr.com/photos/wanhoff/3356485016/http://en.wikipedia.org/wiki/File:Ba_Dinh_Hall_1462359227_71b04ee08a.jpg
http://en.wikipedia.org/wiki/File:Silver_fox.jpg
General signs of pain in livestock
Vocalisation
Grinding teeth
Reluctance to move
Rapid / shallow breathing
Isolation from group
Foot stamping
Abnormal posture
Head tucked / eyes closed
Decreased production
Cattle Pigs Sheep Goats Poultry
Source: State Government of Victoria 2013, ‘Animal Welfare for Livestock Producers’, Department of Environment and Primary Industries, Available [online]: http://www.dpi.vic.gov.au/agriculture/farming-management/production-livestock-care/animal-welfare-for-livestock-producers, Downloaded: 30/01/2014
Improving sustainability by not selling protected or endangered species
• The world is experiencing an extinction crisis
• Plant and animal species are needed for healthy ecosystems
• Plants and animals provide other important benefits to society including:– Medicine– Crop pollination– Pest control– Carbon storage
Picture source:http://en.wikipedia.org/wiki/File:Hoolock_hoolock_001.jpg
The many values of biodiversity
Agricultural Medicinal Ecological
Commercial Aesthetic Legal
Picture source:http://www.fws.gov/midwest/endangered/plants/dwarflak.html
Example of effects of species decline on the food chain: The Canadian grey wolf
After the grey wolf’s population dwindled in Yellowstone National Park from hunting, elk started to breed out of control. This meant there were too many of them munching down the trees that shaded the water in the park. This in turn made the
streams uncomfortably hot for local trout, and took nesting spots away from migrating birds. After grey wolves were
reintroduced, they controlled the elk population and everything else fell into place.
Picture sources:http://commons.wikimedia.org/wiki/File:Grey_wolf_P1130270.jpg
http://commons.wikimedia.org/wiki/File:Yellowstone_national_park_m6.jpg
B) Source local and seasonal produce
What is local produce?• Foods and beverages that
are produced in the local region
What is seasonal produce?• Food that is harvested at
particular times or seasons in the year
Picture source:http://commons.wikimedia.org/wiki/File:Fair_trade_bananen.jpg
Why source local produce?
How to source local produce?
Talk to your suppliers and retailers and find out where the food has come from.
Picture sources:http://www.flickr.com/photos/amagill/3366720659/
http://commons.wikimedia.org/wiki/File:Doctors_stethoscope_1.jpghttp://commons.wikimedia.org/wiki/File:Apple_in_lightbox.png
http://digitaltwist.deviantart.com/art/Palm-Tree-Tube-Stock-VI-PNG-182723848
better
It supports the
local economy
It’s
for you
It’sfresher (and tastes
better)
It helps theenvironment
Why source seasonal produce?
Picture sources:http://www.serif.com/int/au/FreeDownloads/FreeContent/FreeRestaurantMenuTemplates/
http://www.flickr.com/photos/amagill/3366720659/http://en.wikipedia.org/wiki/Strawberry
affordablebetter
menu
more tastebetter
How to source seasonal produce?
Research what is produced in the region and the particular times of harvest and create a
seasonal produce chart. Purchase accordingly.
C) Providing nutritious food and beverages
• Good nutrition increasingly important
• Increasing expectations of food establishments in nutrition
• Governments increasingly taking action
VIETNAMESE CONSUMER PERCEPTIONS ABOUT NUTRITION AND HEALTHY FOOD
• 34% are not confident with their current health situation
• 48% believe they are not at their right weight• 36% consider nutritional ingredients when
purchasing healthy / nutritional food• 25% consider reduced risk of disease when
purchasing healthy / nutritional food
Source: Nielsen survey results presented at Health and Nutrition Forum on May 15, 2013, available [online]:
www.nielsen.com/intl/vn/news-insights/press/english/2013/health-and-nutrition-forum.print.html
World Health Organisation’s recommendations on healthy eating
EnergyAchieve energy balance
FatLimit intake. Shift from saturated fats to unsaturated fats. Eliminate trans-fatty acids
Fruit & vegetablesIncrease consumption. Include legumes, whole grains and nuts
SugarLimit intake of refined sugars
SaltLimit consumption from all sources and ensure it is iodized
Tips for providing nutritious food
Picture sources:http://umami.typepad.com/umami/eating_out_bangkok/
http://commons.wikimedia.org/wiki/File:Salt_shaker.agr.jpghttp://en.wikipedia.org/wiki/File:Venison_Steaks.jpg
http://en.wikipedia.org/wiki/File:Milk-bottle.jpghttp://en.wikipedia.org/wiki/Peanut_oil
Meat• For red meat use
“loin” and “round” and trim fat before cooking. For poultry, use light meat instead of dark meat
Dairy• Use egg
whites instead of egg yolks. Go for reduced fat dairy options
Salt• Limit salt
use in recipes
Oil• Opt for
plant-based cooking oils
Meals• Create balance
between meat, vegetables or fruit, and carbohydrates
D) Supporting Fair Trade
• A trading partnership based on dialogue, transparency and respect
• Contributes to sustainable development by offering better trading conditions and securing the rights of producers and workers
• Fair Trade organisations actively support producers, raise awareness and campaign for changes in the rules and practice of conventional international trade
Why change traditional trade?
• Over 2 billion of the world’s people live on less than US$ 2 a day
• Farmer incomes have declined dramatically while consumer prices and agribusiness’ profits have increased
• Smallholders grow 70% of the world’s food, but still make up half of the world’s hungriest people
Traditional trade:• Gives too much power to
multinational corporations and rich countries
• Minimises opportunities for vulnerable producers and neglects the environment
• Focuses on short-term profits, evades the full costs of commerce, and overlooks the plight of marginalized people
Source: Fair Trade Resource Network 2013, ‘Overview of Fair Trade in N. America’, Fair Trade Resource Network, Available [online]: http://www.fairtraderesource.org/wp/wp-content/uploads/2007/09/Overview-of-Fair-Trade-
in-N-America-vSeptember2013.pdf, Downloaded: 30/01/2014
How does Fair Trade differ from Free Trade?
FREE TRADE FAIR TRADE
Main goal: To increase nations’ economic growth To empower marginalised people and improve the quality of their lives
Focuses on: Trade policies between countries Commerce among individuals and businesses
Primarily benefits: Multinational corporations, powerful business interests
Vulnerable farmers, artisans and workers in less industrialised countries
Critics say: Punishing to marginalised people & the environment, sacrifices long-term
Interferes with free market, inefficient, too small scale for impact
Major actions: Countries lower tariffs, quotas, labour and environmental standards
Businesses offer producers favourable financing, long-term relationships, minimum prices and higher labour and environmental standards
Producer compensation determined by:
Market and government policies Living wage and community improvement costs
Supply chain: Includes many parties between producer and consumer
Includes fewer parties, more direct trade
Key advocate organisations:
World Trade Organisation, World Bank, International Monetary Fund
Fairtrade Labelling Organisation, World Fair Trade Organization
Source: Fair Trade Resource Network 2013, ‘Overview of Fair Trade in N. America’, Fair Trade Resource Network, Available [online]: http://www.fairtraderesource.org/wp/wp-content/uploads/2007/09/Overview-of-Fair-Trade-
in-N-America-vSeptember2013.pdf, Downloaded: 30/01/2014
Principles for recognising Fair Trade organisations
Create opportunities for economically &
socially marginalized producers
Develop transparent & accountable relationships
Build capacity
Promote fair trade
Pay promptly & fairly
Support safe & empowering
working conditions
Ensure the rights of children
Cultivate environmental stewardship
Respect cultural identity
Source: Fair Trade Resource Network 2013, ‘Overview of Fair Trade in N. America’, Fair Trade Resource Network, Available [online]: http://www.fairtraderesource.org/wp/wp-content/uploads/2007/09/Overview-of-Fair-Trade-
in-N-America-vSeptember2013.pdf, Downloaded: 30/01/2014
The benefits of Fair Trade
•Helps correct international trade imbalance•Helps provide greater stability in pricing to protect farmers•Ensures benefits passed onto producers while the suppliers still can get their benefits•Ensures poor farmers have better working conditions
Global consumption of Fair Trade products
Source: Fair Trade Resource Network 2013, ‘Overview of Fair Trade in N. America’, Fair Trade Resource Network, Available [online]: http://www.fairtraderesource.org/wp/wp-content/uploads/2007/09/Overview-of-Fair-Trade-
in-N-America-vSeptember2013.pdf, Downloaded: 30/01/2014
TOPIC 4: LOOKING AFTERCUSTOMERS AND THE COMMUNITY
UNIT 11. RESPONSIBLE FOOD & BEVERAGE OPERATION
Picture source:http://en.wikipedia.org/wiki/Apron
The key elements in looking after customers and the community
1. Ensure good food hygiene 2. Engage the community
3. Provide a safe environment 4. Communicate responsible activities
Picture sources:http://www.rttnews.com/1859088/new-relief-for-obsessive-compulsive-disorder-sufferers.aspx
http://www.flickr.com/photos/lonqueta/4039364743/http://pixabay.com/en/first-aid-kit-help-association-case-62643/
http://www.flickr.com/photos/jonolist/622785755/http://www.flickr.com/photos/makkens/2728218876/
1. Ensuring good food hygiene
• Minimises the spread of diseaseProtects customers
• Maintains trust, avoids potential legal casesProtects business
Applying good food hygiene
FOOD HYGIENE TARGET AREAS
Personal hygiene• Clothes• Hair• Hands• Health
Kitchen cleanliness• Benches• Floors
• Cooking utensils, bowls etc
Food preparation•Vegetables and fruit• Raw food• Thawing food
Food storage• Meat, fish and fresh
organic food• Perishable food• Detecting spoilt food
Standard food storage times
Source: AVA 2010, ‘Food Storage Chart: How Long Can We Keep our Food?’, Agri-Food & Veterinary Authority of Singapore, Available [online]: http://www.ava.gov.sg/FoodSector/FoodSafetyEducation/Resources/Food%20Storage%20Chart/index.htm, Downloaded: 1/2/2014
PRODUCT REFRIGERATOR (4⁰C) FREEZER (-18⁰C)
Fresh eggs 3-5 weeks Don’t freeze
Fresh milk (opened) 2-3 days Don’t freeze
Bacon 7 days 1 month
Raw sausage 1-2 days 1 month
Fresh beef, veal, lamb, pork 3-5 days 6-12 months
Fresh poultry 1-2 days 6-12 months
Raw seafood 1-3 days 2-5 months
Cooked seafood 3-4 days 4-6 months
Frozen meals - 3-4 months
Meat and seafood salads 3-5 days Don’t freeze
Soups and stews 3-4 days 1-3 months
2. Engage the community
• Integral to sustainability• Increasingly demanded by
governments• Engaging with the community also:
– Responds to consumer demand– Sets businesses apart from the
competition– Generates positive publicity– Creates meaningful connections ->
customer loyalty
Picture sources:http://www.flickr.com/photos/lonqueta/4039364743/
Ways to engage the community
Offering internships Volunteering
Supporting community projects Supporting charities
DonationsPicture sources:
http://www.flickr.com/photos/fabliaux/191474496/http://www.flickr.com/photos/trungnq/291541184/
http://www.flickr.com/photos/healthebay/9862448183/http://www.flickr.com/photos/ifrc/2762472914/
http://www.flickr.com/photos/isleconcierge/3546959708/
3. Providing a safe and secure environment
• Ensuring customer safety meets social responsibility objectives
• Aims to minimise the incidence of accidents, theft and robbery, violence and aggression, and disruptions to the community
Key components in providing a safe and secure environment
SAFE & SECURE ENVIRONMENT TARGET AREAS
Cleanliness
Service of alcohol
Noise
Violence & aggression
Security
Drinker intervention steps
Source: Alcohol Advisory Council of New Zealand (ALAC) 2009, Where’s the line? Understanding your role and responsibility in drinker intervention, ALAC, New Zealand
4. Communicating responsible activities
• Let others know the great things you’re doing to be sustainable
• Benefits include:– Generates awareness of sustainability issues– Builds support for the cause– Sells products– Improves reputation– Differentiates from competitors
• Use a multi-pronged attack
Ways to get your responsible messages out
Website
Brochures or flyers
Service staff
Press release
Tips for effective communication of responsibility messages
Emphasise local & seasonal produce in the menu
Weave local supply chain
into the business’ “story”
Highlight organic food
in dish descriptions
Convey sustainability messages and work on the
website
Example of good sustainability marketing: Joma Café, Hanoi
Great, but just 1 thing to improve..
Xin trân trọng cảm ơn!Thank you!