Travel AppMarketing Plan

Jenny Lin2014/4/17

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Target ProductTravel Apps for iPhone

Release Date: Version: Size: Language: Developer: Jenny

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Key Message

3 minutes to hold your travel memories!

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Portrait of User

• An individual who – Go Outdoor – Take Photos– Consolidate Memories– Share a Story

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Go Outdoor

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Hundreds of visits and transportation

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Take Photos

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Thousands of shots and photos

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Consolidate

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Learn how to tell a story

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Share a story

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Expression and sympathy

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Read

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Marketing Goal

• Improve AppStore Ranking

• Improve Mass Media Awareness

• Improve Overseas Download & Purchase

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Plan 1 : Your Song, Your Story

• Find touched melody and lyrics to express your feeling

• Find a better way to tell the story• Contest for different emotional storyJenny CONFIDENTIAL

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Co-Branded Storyboard

• Find the most suitable brand to discover and Express your character

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• A Heart-warming Christmas

• There’s only 1 month left for Christmas tree, Start to create a new story of this winter

• Visit the place of memories for the first time or once again

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THANK YOU!