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service sectors analysis on travels and tourism industry in dept analysis of main competitiors
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Travel :-The “nonroutine” movement of people back and forth between. their residences and one or more destinations, including business related trips.
Tourism :-Associates with leisure forms of travel, includingPrimarily Pleasure trips and visits to friends and relatives
LARGEST FOREIGN EXCHANGE EARNER
WIDE INDUSTRY
CREATES EMPLOYMENT
EXPORT HOUSE STATUS
Religious tourism
Eco tourism
Medical tourism
Domestic tourism
Tourism is an invisible trade that stimulates many economic benefits
Generates employment opportunities
Low level of investment
Declaring certain areas as most tourist attractions
Better infrastructure facilities generated
Natural factors
Socio economic factors
Political factors
Intangibility
Perishability
Inseparability
Heterogeneity
Ownership
Simultaneity
QUALITY MEASUREMENT
Nature of demand
KUONI
KESARI
THOMAS COOK
RAJ TRAVELS & TOURS
COX AND KINGS
RODUCT:-
Core productDestination
basic productTicket booking, transport, sight seeing, hotel booking.
Expected product-Customer expects the organization to offer
-Examples -seat availability on needed time,
-Accurate information,-Quick check in for the senior manger of the company,
-Authentic information, information about various packages, different routes leading to a particular destination.
Augmented product Distinguish itself from others
EXAMPLES OF AUGMENTED PRODUCTS ARE - Flat beds in business class,
- Wi-fi connection in hotels, - Customized meals on board, - Hotels providing laptops on request,
- Internet access as complimentary for the corporate packages.
Potential product-Totally customized tour packages, A grade
service at every stage.
Example: - underwater tourism, - hovercraft for traveling
productproduct
PRICE:-
PRICE ACCORDING TO QUALITY OF SERVICE
INTERNAL FACTORS
DISCOUNTS
PRICE
PROMOTION
PRICE ACCORDING TO QUALITY OF SERVICE
INTERNAL FACTORS
DISCOUNTS
PROMOTION
PLACE
PLACE
PEOPLE
PEOPLE
PROCESS
PROCESS
PHYSICAL EVIDENCE
PHYSICAL
EVIDENCE
CONCLUSION
THANKYOU