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Powerpoint presentation of the proposed project of Reviving the Ancient Wonder of Colossos of Rodos (www.rodosisland.gr)
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REVITALIZING THE COMPETITIVENESS OF TOURISM DESTINATIONS
THROUGH INNOVATIVE MEGA ATTRACTIONS
The Revival of the Ancient Wonder
of Colossos of Rod0s
George A. Barboutis MSc, MBA, DESS (CORNELL-ESSEC)Project Manager of the Municipality of Rodos
Member of Tourism Research Body of the Chamber of Dodecanese
Founding Member of SITE Greek Chapter
Director of Marketing of RODOS PALACE HOTEL & CONVENTION CENTRE
THE TOURISM OF THE FUTUREMoving from Products and Services to Experiences
“Destinations will need to reinvent themselves in order to be competitive
and grow their industry in the future. Destinations need to move beyond
offering products and services (hotels and attractions) to inventing,
orchestrating and delivering exceptional experiences to their clients that
exceed their expectations”.
Dr. Auliana Poon
MD of Tourism Intelligence International
THE FUTURE OF GREECE AS A TOURISM DESTINATION
How Greece as a tourism
destination can reinvent
itself in order to become
competitive in the future?
WHAT NEEDS TO BE DONE?
What MEGA-ACTIONS and MEGA-EVENTS would lead
Rodos to enter successfully the tourism of the future?
THE CASE OF RODOS
The Revival of Myths
THE REVIVAL OF THE ANCIENT WONDER OF
COLOSSUS TO A CURRENT WONDER OF
THE 21st CENTURY
• One of the seven wonders of the
ancient world
• Built as a tribute to the Sun God Helios,
protector of the city of Rodos to celebrate
freedom, unity and peace. (292 B.C.)
• Following the failure of siege of Demetrius
Poliorkitis to the island
• Designed by the sculptor Chares of
Lindos (70 feet tall)
(Mastrapas 1993)
“To you, O Sun, the people of Dorian Rodos set up this bronze statue reaching to Olympus when they had pacified the waves of war and crowned their city with the spoils taken from the enemy. Not only over the seas but also on land did they kindle the lovely torch of freedom.”
Dedicatory inscription of the Colossos
History of Colossos
Historical Evidence of Colossos
Scientific evidence is lacking on where he stood and how exactly he looked.
It’s a mystery…
Stirred the fantasy of historians to praise the legendary statue
Numerous artists provided drawings according to their imagination
(Mastrapas 1993)
WHERE DID HE ACTUALLY STAND AND WHAT DID HE LOOK LIKE?
FIELD OF IDEOLOGICAL CONTEXT
LANDMARK
ANCIENT WONDER
TRIBUTE TO THE SUN GOD OF HELIOS, FREEDOM &
PEACE
IN THE PAST
WORLD LANDMARK
WONDER OF THE 21st
CENTURY
ECUMENICAL SYMBOL OF PEACE, HOPE & OPTIMISM
IN THE FUTURE HAS TO BE
FORThe creative revival of the wonder in a modern,
contemporary work-of-art that will transform the
invaluable intangible characteristics and convey
the symbolic values of the legendary monument
AGAINSTThe recreation of a sterile imitation (replica) of
the ancient wonder referring to anachronistic
and archaeological implications
The Concept
To create a contemporary (21st century) wonder
inspired by the Colossos the ancient wonder. It
should be an evolutionary and a modern
successor, borrowing the unique attributes, the
symbolic characteristics and the artistic values of
Colossos, attempting to become a feat of our
century.
It should become a symbol of the Greek civilisation
and should be enriched with a current, diachronic
idealistic content.
The Vision
“Just like the Colossos was built as a tribute to
the Sun God of Helios to celebrate freedom and
peace, its successor, standing at the crossroads
of three continents should become Rodos’ and
Greece’s contribution to the world. Emitting
eternal light and symbolising ecumenical world
peace, sending messages of hope and optimism
for the future generations to come”
SUGGESTED IMPLEMENTATION
Artistic Expression / Technical Construction
Artistic Excellence of Global Recognition and Worldwide Acceptance
Innovative Technological Achievement
SUGGESTED IMPLEMENTATION
INTERNATIONAL ARCHITECTURAL
& DESIGN COMPETITION
or
COMMISSION TO A FAMOUS
ARCHITECTURAL FIRM OF
WORLDWIDE RECOGNITION
SUGGESTED IMPLEMENTATION
Location
Visibility suitable to a grand scale landmark
Highly visible from air and sea emitting its eternal light
to the four points of the horizon
Ease of access to visitors without major problems in
transportation
Avoid accessibility obstacles to the harbour or the
airport of Rodos
SUGGESTED IMPLEMENTATION
Fund Raising Campaign
Foundations
Donations
Subsidies
Supports
Collections
SUGGESTED IMPLEMENTATION
Communication Strategy
Creation of an international media campaign to raise awareness and interest of the project worldwide
Mobilisation of Greek and international celebrities (politicians, artists, intellectuals, actors etc.) to promote the idea
Planning and creation of PR events at various stages of the implementation of the project
SUGGESTED IMPLEMENTATION
Honorary Selection Committee
• Worldwide Recognition
• Transparency of Procedures
• Global Acceptance
Distinguished Personalities
under the aegis of the President of the Hellenic Republic
SUGGESTED IMPLEMENTATION
Future Revenues -Avoidance of Commercialisation
Future Revenues should be offered to the constant maintenance and expansion of the project with
Actions concerning the dissemination of Greek History and Hellenic Cultural Heritage
Creation of a theme Museum of Colossos employing interactive technologies to enhance guests experience
SUGGESTED IMPLEMENTATION
Future Revenues -Avoidance of Commercialisation
Future Revenues should be also offered to
Actions concerning the constant dissemination of the idea of
World Peace
Establishment of a Cultural Peace Venue (EIΡΗΝΗ) that would
include Amphitheater, Conference Center for organising
Conferences, Gala Dinners and other similar Peace Events
CASE STUDIES OF SIMILAR PROJECTS ABROAD
The Recreation of the ancient Library of AlexandriaIn the past: Accumulated the worldwide knowledge of the ancient times
The New Library of Alexandria
• A center of excellence in
the production and
dissemination of current
knowledge and a place of
dialogue, learning and
understanding between
cultures and people,
aspiring also to be
the world’s window on
Egypt and Egypt’s
window on the world, in
the new digital age.
Created with the mission to recapture the spirit of the original with the aim to be:
The New Library of Alexandria
Cooperation of the
Egyptian Government
with UNESCO
Invitation of a Global
Architectural
Competition
Cost 220.000.000 U.S.
Dollars in year 2002
Funds were raised
from contributions of
27 countries
The New Library of Alexandria today possesses:
6 Specialised libraries
4 Museums
1 Planetarium
1 Culturama
8 Academic research centers
15 Permanent exhibitions
4 Art galleries
The New Library of Alexandria today possesses:
International Conference Center
Host of numerous institutions and
Venue of dozens of conferences, meetings, exhibitions and events
Receiving annually
1.500.000 visitorsfrom all over the world!
FUTURE PROJECTS
Rio 2016 Solar City Tower
Rio 2016 SOLAR CITY TOWER
Rio 2016 SOLAR CITY TOWER
Rio 2016 SOLAR CITY TOWER
Rio 2016 SOLAR CITY TOWER
COMPETITIVE ADVANTAGES OF THE PROJECT
COMPETITIVE ADVANTAGES OF THE PROJECT
CULTURAL & TOURISM ACHIEVEMENT
Communication Level Secures enormous and invaluable publicity for Rodos Island and Greece that cannot be assessed in monetary terms.
Repositions in the most dynamic way Rodos and Greece in the world tourism map.
Creates increasingly high demand for the destination, opens new horizons and paves the way for new tourism evolutions.
Artistic Creation Level
Its colossal historical nature, challenges the most distinguished artists around the world to participate, securing the prestige that such a landmark deserves.
COMPETITIVE ADVANTAGES OF THE PROJECT
CULTURAL & TOURISM ACHIEVEMENT
Technological Level
Promotes innovation, superseding the conventional methods of
construction.
Foreign Affairs & External Relations
The implementation of a Global Venue of Peace creates large
pacific opportunities in the wider Mediterranean region.
COMPETITIVE ADVANTAGES OF THE PROJECT
CULTURAL & TOURISM ACHIEVEMENT
It can become a pioneering project providing initiative to
start similar creative & innovative cultural and tourism
projects, in all regions of Greece, with its invaluable
historical and mythological wealth.
NATIONAL PROFITS
Contributes significantly to the higher
recognition of our national treasures and
appreciation of our cultural heritage,
converting our introverted mentality to
cultural extroversion.
Strengthens the feeling of national pride
and makes us equal successors of our
gracious history and our ancient
predecessors.
EPILOGUE
It represents a moral duty to historical
Rodos, an ethical debt to mythical
Greece and an honorary obligation to
humanity to offer a memorable
achievement of international scale.
Much like the Olympic Games, it is
something so Hellenic that the whole
country has to benefit and at the same
time so ecumenical that the whole
world has to gain!
INTERNATIONAL APPEAL