THE REAL TRUTH BEHIND YOUR

BREAKFAST CEREAL

Amanda Kemmerer, Josh Pstrak, Ryan Fina, and Stacy Genelow

NEED TO KNOWS… A = American Home Food Products G = General Mills K = Kellogg's N = Nabisco P = Post Q = Quaker Oats R = Ralston Purina

TOTAL CALORIES AMONG ALL BRANDS

Total0

500

1000

1500

2000

2500

3000

GKNPQR

TOTAL PROTEINS AMONG ALL BRANDS

Total

GKNPQR

TOTAL FAT CONTENT AMONG ALL BRANDS

Total0

5

10

15

20

25

30

35

GKNPQR

BRANDS AS A WHOLE What is the most

frequently occurring measurement for each of the variables?

What does this mean in today’s society?

COMPARING LIKE CEREALS

100%

_Bra

n

100%

_Nat

ural

_Bra

n

All-Bra

n

Almon

d_Del

ight

Apple

_Cin

nam

on_C

heer

ios

Frui

t_&_F

ibre

_Dat

es,_W

alnu

ts,_an

d_Oat

s0

50

100

150

200

250

300

Sum of sodiumSum of fiberSum of carbo

COMPARING LIKE CEREALS

Cap'n

'Cru

nch

Count

_Cho

cula

Doubl

e_Che

x

Froo

t_Lo

ops

Frui

ty_P

ebbl

es

Stra

wberry

_Fru

it_W

heat

s0

50

100

150

200

250

Sum of sodiumSum of carboSum of fiber

TWO POPULAR CEREALS

Cheerios Frosted_Flakes0

50

100

150

200

250

300

350

Sum of proteinSum of caloriesSum of fatSum of sodiumSum of fiberSum of carboSum of sugarsSum of potass

CONCLUSIONS No “Real-Healthy” Cereal

Have Sugars = Have Calories

Fiber is hard to find

People will always like cereal

CREATED EQUAL?

All-Bran Cheerios Frosted_Flakes0

20

40

60

80

100

120

Sum of caloriesSum of sugarsSum of carbo

MISSING COMPONENTS? Hot versus cold cereal?

Do consumers prefer one over the other?

Cereals that include other ingredients Do consumers what something other than

cereal? Fruit Granola Yogurt

WHAT NICHE WOULD YOU ENTER? Cereal with fruit in it

Consumer perceives that it is healthier for them

More likely to purchase Continue to purchase