The Lodge atAtlantic Beach

4-Star AccommodationthelodgeAB.co.za

Darling Tourism & MuseumDisa LodgeEvita se PerronDarling LodgeFlying Pig

Water Sport Adventure Daily Game Drives

LangebaanCountry Estate

GeelbekRestaurant& NatureWedding

Destination

Cape West CoastBiosphere

Trails

RiebeekWes

Moorreesburg

RocherpanNature

Reserve

Werf

BurgherspostSelf-Catering

VygevalleiPadstal

WeskusPadstal

Longest Eucalyptus

Tree Lane in Southern

Hemisphere

Tasteroom & Brewery48 Caledon Street

darlingbrew.co.za

khwattu.org

FarmyardPadstal

thalithali.co.zaelitecharters.co.za

ClubMykonos

DarlingCellars

CloofWine Estate

R399 R44

R44

R366

Elands Bay

PiekenierskloofMountain Resort

AccommodationDaily San Guided Tours

3-Star Accommodation

4-Star Resortpiekenierskloof.co.za

Malmesbury

Riebeek Valley

Stellenbosch

Table MountainNational Park

Saldanha BayProtea Hotel

3-Star Hotelproteahotels.com R44

R44

19

Saldanha Bay

FlowersReserves

Wine CraftBeer

Braai Facilities

Mountain Bike Trails

Walking Trails Bush Walks

Gravel Road

Bay Gallery

West CoastFossil ParkIn Situ Fossil Site

Daily Guided Toursfossilpark.org.za

Berg River

Cape West CoastBiosphere Trails

capebiosphere.co.za

Darling BrewExperience

i

i11

24

23

Koringberg

25

26Dwarskersbos

34

35

33

32

Piketberg

Eendekuil

Porterville

28

R303

R365

R365

R365

Citrusdal

Elandsbaai Nature Reserve

Olifants River

Goedverwacht

R366

R366

Het Kruis

PaleisheuwelLookout Point

R365

R365

31

PENINSULA

CEDERBERG

BERGRIVIER

SWARTLAND

Wellington

R44

R44

R44

R301

R302

Durbanville

R302

21

R46

RiebeekKasteel

22

Paarl

Tori OsoCo�ee Shop

Wittewater

36

Verlorenvlei

R399

Bokkomlaan

Aurora

29

27 30RedelinghuysVerlorenvlei

“Centre of the Universe”

In Church (Kerk) Street:Simply Bee Shop and Observation Centre Merry Widow and Mill Country Fair

AlbatrossGuest House

GreystonesBeach House

To/From Namibia& Northern Cape

The Power ofRoutes to activateeconomic growthand social cohesionin communities in theCape West Coast

Take the road less travelled

South African Shadow Minister of Tourism, James Vos

Founder West Coast Way, Carmen Lerm

In 2014 the West Coast Way was founded to develop a collection of Routes for the Cape West

Coast. Through research and results in the growth of visitors, since the start of West Coast Way,

the benefits of Route Development to activate sustainability in regions have been defined and

proven. The benefits of the West Coast Way Routes are:

1) Actively promote economic opportunities and geographic spread within the Cape West

Coast rural regions while also entrenching a culture of tourism among all South Africans.

2) South Africa and in specific the Cape West Coast are a kaleidoscope of culture where at

every corner there is a new and intriguing tourism o�ering. This is even true for more remote

parts of the country, particularly small towns. Although rich in charm and character, what these

small towns lack in infrastructure is more of an opportunity than an impediment. Routes bring

small towns closer to larger towns and cities through an easy to navigate system.

3) Jobs are created through making small Cape West Coast towns viable attractions for the

crowds that seek equanimity away from big cities.

West Coast Way is a unique and exciting collection of themed Routes that encourages economic growth and potential through tourism marketing in the Cape West Coast, South Africa.

16Paternoster

17St Helena Bay& Shelly Point

N7 N7

Blaauwberg Nature Reserve

KoebergNature Reserve

Melkbos-strand

AtlantisWitzand Aquifer Nature Reserve

3

Silwer-stroom-strand

!Khwa ttuSan Culture

& Education Centre

41 2

MamreWerf

Groote Post

12

7

6

5

M 19

Cape Town

Cape Town Namibia

Hopefield

Koringberg

Eendekuil

24Moorreesburg 23

Darling

Darling BrewExperience

9

Thali ThaliGame Lodge

15Jacobsbaai

14Saldanha

Langebaan

Yzerfontein

13

20West CoastFossil Park

18

11

8 19

West Coast

National Park

West Coast

National Park

10

35

Goedverwacht &

Wittewater 36

VelddrifLaaiplek

Port Owen

Elands Bay

28

Rocherpan Nature Reserve

27Dwarskersbos

26

RedelinghuysVerlorenvlei30

Aurora“Centre of the Universe”

29

33

PiekenierskloofMountain Resort

31

Citrusdal

32

25

NEW

NEW

Scenic Route

Foodie RouteCulture Route

Berg Route

Malmesbury

21

Riebeek Valley

22

West Coast WayWest Coast Way

West Coast Way

West Coast Way

4) It is without a doubt that Tourism Routes can lead to the development of local enterprises,

increasing the demand for goods and services, and contribute to much needed employment.

The fundamental concept sustaining the establishment of tourism routes is based on the notion

of linking together a series of tourism attractions in order to promote the local economy by

encouraging visitors to travel from one location to another. It is this fundamental concept that

West Coast Way’s Routes deliver on.

5) The West Coast Way Route system is a unified theme and as a result stimulate

entrepreneurial opportunity through the development of additional products and services.

Tourism can be used as an e�ective tool to create jobs, provide opportunities for small businesses, promote livelihoods for communities and bring South Africans together to share experiences. More specifically, tourism can be used as an e�ective tool to break down barriers in South Africa and open up this country to be explored by a large portion of the population who are currently excluded from enjoying this experience.

It is this key benefit that the West Coast Way Routes deliver on.

In conclusion:According to the South African Shadow Minister of Tourism, James Vos, “It is without a doubt

that these new routes can lead to the development of local enterprises, increasing the demand

for goods and services, and contribute to much needed employment. Tourism is an e�ective

tool to create jobs, provide opportunities for small businesses, promote livelihoods for

communities and bring South Africans together to share experiences.”

“Furthermore it must be mentioned that these routes are located within an area of vast natural

and cultural beauty – they will take visitors through some of the country's most awe-inspiring

landscapes, where they will find plenty of fantastic attractions and charming towns to visit

along the way,” says Minister Vos.

The founder of West Coast Way is Carmen Lerm: “West Coast Way stands for the road less

travelled and showcases new experiences - with something di�erent and fresh on o�er every

time. Amongst these are the Darling Wine and Beer Trip and wildlife themed trips. These trips

are easily packaged and managed for tour operators who do not have a West Coast o�ering in

their portfolio and now need a supplier – who can connect the visitor to the attractions in the

Cape West Coast.”