Team08 country profile week3

4/4/2012

SingaporeCountry Profile Analysis

4/4/2012

Saara Reynoso, Isis Quiñones International Project Management, Team 08

Dr. Boyd

2

Agenda

Singapore: Introduction Wendy’s restaurant Slides explaining how an international project is

affected by: Cultural, art, and society Languages and dialects Legal, regulatory, and reporting requirements Time zones and temporal orientation Technology Infrastructure and public safety Political systems Religious practices

Summary/Conclusion References

4/4/2012Singapore, Country Profile International PM, Team 08,

Saara Reynoso & Isis Quinones

3

Singapore : Quick Facts

Located in Southeast Asia between Malaysia and Indonesia

Founded as a British trading colony in 1819

1942-1945 became part of the Japanese Empire

1963 became part of Malaysia.

1965 became an independent Republic.

710 sq km 5,000,000 people Tropical Climate


Saara Reynoso & Isis QuinonesSingapore, Country Profile International PM, Team 08,


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Singapore Rapid Growth

Stable and competent Government: Parliamentary Republic centered on Democracy.

Strong Economy Growth of Manufacturing Sector:

Electronics and Biomedical products

1st rank in best investment potential

Asia’s most competitive City



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Why Singapore?

A Dynamic Global CityoTrust oKnowledgeoConnected oLife



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Wendy's Restaurant

The Wendy’s Company is the world’s third largest quick-service hamburger company.

The restaurant will be located in Sentosa Island.

The menu will mix Asian and American food.



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Wendy’s Location

Sentosa Island: Just 15 minutes from the city, Sentosa is Asia’s favorite playground!

Opened in 2010.

First integrated resort.

First Universal Studios theme park.

Most exclusive Marina Residential Community.



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Culture

Collage of Cultures People from different ethnicities and beliefs Intermarriage and integration helped knit these diverse influences.




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Art

Singapore Art Museum (SAM) Rich in Arts due to different

cultures. Art is part of Singaporeans

Education.



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Society

People: Miracle of Singapore Hardworking Adaptable Goal-Oriented Risk Intelligence Friendly Honest



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Hofstede’s Framework



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Language and Dialects

Official Languages:oEnglish = Singlish oMandarinoMalay oTamil




http://www.youtube.com/watch?v=ZhzTyrrd_FE

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Wendy’s Language

English and Mandarin



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Legal Requirements

Global Investor Program Can Apply for Singapore Permanent

Residence (PR) Requirements:o Substantial business track recordo An entrepreneurial background of

at least 3 years, audited financial statements of your company

o A business proposal or Investment Plan.

The turnover of your company must be: - At least S$30 million per annum in the

most recent year; and - At least S$30 million per annum on

average for the last 3 years.



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Time Zones Differences



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Wendy’s Time Concept

Monday- Thursday-Sunday:

6:00 AM - 12:00AM

Friday-Saturday:

24 Hours!and Delivery!



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Infrastructure and Public Safety

4/4/2012

Singapore is an international business hub.

Characterized by a high standard of living in a clean and green environment.

Singapore has an infrastructure which facilitates delivery of information, goods and services. Also, supports economic growth.

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Infrastructure and Public Safety

The crime rate in Singapore is one of the lowest in the world

Due to aggressive law enforcement efforts, drug abuse is limited in the country.

4/4/2012

As Singapore is one of the most important financial centres of Asia, the restaurant will have an aggressive competition.

Growth opportunity due to the infrastructure facilities.Singapore, Country Profile International PM, Team 08,


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Technology

Information Technology is a key contributor of the economic growth.

Was one of the pioneers of implementing the broadband internet access.

4/4/2012

The advanced technology improve businesses’ communication.

Accessibility to the needed tools to accomplish this project.

More growth opportunity for the business.

Singapore, Country Profile International PM, Team 08,Saara Reynoso & Isis Quinones

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Religious Practices

Multi-religious nation They have 10 religions Buddhism/Taoism, Islam, Hinduism and

Christianity are the principal

Protocols observed at places of worship: Remove footwear before entering the temple Hindus wash their feet and hands Buddhists and Hindus bring along flowers and

fruits to their God.



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Religious Practices

Wendy’s personnel will need to be respectful with all clients

Religions will take in account to create the menu.

Due to religion many people do not work on certain days.



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Political System

The politics of Singapore takes the form of a parliamentary representative democratic republic.

Singapore has been rated as the least-corrupt country of Asia.

Laws restricting the freedom of speech

To introduce a franchise all legal documentation needs to be carefully handled with transparency and validity4/4/2012


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Singapore / Fines



Singapore Video

A great place to live and work! 4/4/2012


http://digital.films.com/PortalViewVideo.aspx?xtid=39950&loid=64392

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Conclusion

4/4/2012

Singapore “The little red dot”

Great place to live

High Technology Political stability Culture Collage Perfect to do

business

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Questions?

4/4/2012

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References

https://ezproxy.rit.edu/login?url=http://digital.films.com/PortalPlaylists.aspx?aid=16881&xtid=39950&loid=64392

http://www.edb.gov.sg/edb/sg/en_uk/index.html?cmpid=edb_en38

http://www.aboutwendys.com/Our-Company/ http://

www.youtube.com/watch?v=RjtsnMUXTZA&feature=relmfu

http://www.youtube.com/watch?v=4LhvAbMn6qM&feature=related

http://www.youtube.com/watch?v=Mf38S97qg4A : http://en.wikipedia.org/wiki/Politics_of_Singapore

4/4/2012







http://www.aboutwendys.com/Our-Company/

http://www.aboutwendys.com/Our-Company/

http://www.youtube.com/watch?v=RjtsnMUXTZA&feature=relmfu






http://www.youtube.com/watch?v=Mf38S97qg4A

http://www.youtube.com/watch?v=Mf38S97qg4A

http://en.wikipedia.org/wiki/Politics_of_Singapore

Travel

Team08 country profile week3