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TWBA\ Showcase of Work

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Auto Trader – Outdoor Classifieds

• In these economic times, the car industry has been especially hard hit. Auto Trader needed a campaign that truly demonstrated the promise to deliver the widest selection of pre-owned of vehicles. Something that people could interact with beyond it’s classified pages and website

\Client : Auto Trader

Description: Live classifieds - Outdoor

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Auto Trader – Reaping the harvest

• Due to the lack of space, Commercial Trader’s application to attend the NAMPO Agricultural Trade Show was unsuccessful. Commercial Trader asked us to give them brand presence around the trade show in a way that would not create conflict with the organisers of the event

\Client : Auto Trader Commercial Trader

Description: Harvest Mat - Experiential

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adidas - Kopanya • Kopanya is a South African word for togetherness and was part of Adidas

global campaign – “Together I am strong”. The Adidas Kopanya Campaign ran in South Africa, Egypt and Spain to promote the 2009 Confederations Cup tournament held in South Africa and was also used as a name for the adidas ball used during the event.

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Client : Adidas

Description: Kopanya Campaign - Outdoor

1. The Morris & The Kaka

2. The Gerrard & The Xavi

3. The Pienaar

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Client : Adidas

Description: Kopanya Campaign - Outdoor

1. The Gerrard & The Xavi

2. The Morris & The Pienaar & The Fanteni

3. The Messi

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Client : Adidas

Description: Kopanya Campaign - Outdoor

1. The Morris

2. The Xavi

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Client : Adidas

Description: Kopanya Campaign - Outdoor

1. The Kaka

2. The Fanteni

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Distell Ltd – Black Bottle

• Black Bottle is the only Scotch whisky that contains all of the revered malts from Scotland’s most renowned whisky producing island, Islay and is regarded by critics and whisky lovers alike as a truly exceptional dram.  Black Bottle’s distinctive bold taste and unique packaging immediately differentiates it from other whiskies.

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Client : Distell

Brand: Black Bottle

Description: The Plague, Retail Therapy, Man bags and Manifesto – Print and TVC’s

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City Lodge – The Lodger Club

• City Lodge hotels introduced The Lodger Club as an online service to make it easy for customers to book rooms. We thought it was pretty funny to call the service a club, because clubs are generally places where people socialise over a common interest. The members of The Lodger Cub certainly don’t do this, so we reminded them that there are some pretty dumb get-togethers out there

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Client : City Lodge

Description: City Lodge hotels online booking service - The Lodger Club

1. Arcadia Jurassic Masters : June Fossil swap

2. Umhlanga Legion : League of the Universe

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Client : City Lodge

Description: City Lodge hotels online booking service, The Lodger Club - Print

1. Claremont Coven: Young Sorcerers Spring Raffle

2. The Rivonia Wing: Dodo Hunters 2008 expedition slide show

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City Lodge – Hotel Openings

• City Lodge Hotels are expanding their chain of hotels and will soon be opening in Moor River and Mozambique

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Client : City Lodge

Description: City Lodge Hotel openings

1. Opening in Mozambique

2. Opening in Moor River

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City Lodge – The value for money hotel

• The objective for the following work for City Lodge Hotels, was to highlight the incredible value and range on offer to suit every pocket in every neighbourhood.

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Client : City Lodge

Description: City Lodge, Incredible Value and range to suit every pocket - Outdoor

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Client : City Lodge

Description: City Lodge, Incredible Value and range to suit every pocket - Outdoor

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Client : City Lodge

Description: City Lodge, Incredible Value and range to suit every pocket - Outdoor

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www.feedsa.co.za

• www.feedsa.co.za is an organisation dedicated to feeding the hungry in South Africa. We were briefed to target consumers efficiently in order to increase contributions. We targeted consumers at the point of food purchase by placing decals of hungry, begging street children at the bottom of supermarket trolleys. A call to action and website directive was also placed on the trolley handles, and collection tins and food bins placed at till points and exits

\Client : Feed SA

Description: Trolley – Outdoor and print

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Homeless Talk Organisation

• Homeless Talk is an organisation dedicated to helping the homeless help themselves. The job was to create awareness for Homeless Talk and have a call to action, asking people to make a donation. In order to meet the objectives set, we placed the advert in the gutter of the newspaper - an area which in generally not used at all. The unique placement not only draws your attention, but also shows that your support of Homeless Talk, means a better place for the homeless to sleep.

\Client : Homeless Talk Organisation

Description: Gutter Child Newspaper

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IEC – 2009 Elections Campaign

With 2009 being the 4th National Elections, the IEC was once again tasked with the duty and responsibility of encouraging every eligible voter to stand up and cast their votes. With many key issues which had to be addressed by the IEC, TBWA had to consider a selection of channels aimed at addressing the different needs of the population through various mediums that would resonate and be relevant to the respective target markets. Of particular importance was the youth market, therefore the we had to address the youth in a language, tone and manner they would understand. In order to do this we decided to use IEC’s Youth Ambassadors to bring the message across – these are role models that are respected, admired and inspirational to the youth. In doing this, the campaign resulted in more than 40% of the youth registering.

\Client : Independent Electoral Committee

Description: 2009 National and Provincial Elections Campaign messaging – Outdoor & Print

\Client : Independent Electoral Committee

Description: 2009 National and Provincial Elections Campaign messaging – Outdoor & Print

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The 7th Floor – The Artifacts of eating

• The Foodcorp is one of South Africa's largest food manufacturers. In keeping with their manifesto “feeding the nation”, they established The 7th Floor, an institution to research and develop South African foods creatively and sustainably. We were asked to create an installation that reminded visitors to The 7th Floor of the ceremony South African’s from all walks of life attach to eating

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Client : 7th Floor Innovative Centre

Description : The Artefacts of eating

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Mail & Guardian

• The Mail & Guardian Online, South Africa’s premier website for breaking news, briefed the us to create a tactical advert to promote the websites continuing coverage of Zimbabwe (mg.co.za/zimbabwe). However, they required the communication to also convey the scale of dissatisfaction about Thabo Mbeki’s “role” in the Zimbabwean mediation process. So the intention was to create PR around the website and it’s positioning as an intelligent, erudite and opinionated news source.

\Client : Mail and Guardian

Description: Eat this ad - Print

\Client : Mail and Guardian

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Nampak – Twinsaver

• In the recent past men, have largely been sidelined by the beauty industry. The concept of ‘personal grooming’ has always been considered more of a female interest. Today however, more and more men are dabbling with the idea of face wash, toner and moisturiser, and handkerchiefs have largely become an outdated concept.

\Client : Nampak

Brand: Twinsaver

Description: Car Scratch – Magazine & Outdoor

\Client : Nampak

Brand: Twinsaver

Description: Beer spill – Magazine & Outdoor

\Client : Nampak

Brand: Twinsaver

Description: Boob Reduction – Magazine & Outdoor

\Client : Nampak

Brand: Twinsaver

Description: Doll Boy – Magazine & Outdoor

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Tiger Brands

• Tiger Brands Limited, operates as a fast moving consumer packaged goods and healthcare company in South Africa. It manufactures, distributes, and markets various food products, such as grains, groceries, beverages, snacks and treats, and perishables; personal care, baby care, and homecare products; and branded, prescription, over-the-counter, and generic medicines, as well as consumer wellbeing brands. Some of the brands included under the Tiger Brand’s are All Gold and Colemans English mustard.

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Client : Tiger Brands

Brand : All Gold

Description: If you want the job done, go straight to the sauce

1. A Fist full of tomatoes – Outdoor

2. The great tomato round up – Print

\Client : Tiger Brands

Brand : Coleman’s English Mustard

Description: Chavettes - Print

\Client : Tiger Brands

Brand : Coleman’s English Mustard

Description: Athlete - Print

\Client : Tiger Brands

Brand : Coleman’s English Mustard

Description: Tourist- Print

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The Zimbabwean – Trillion Dollar Campaign

• Our client the Zimbabwean newspaper, has been driven to exile for reporting on how the Mugabe regime has rigged elections, crushed the opposition, caused poverty, disease and the total collapse of the economy. And now, having exiled them, the regime has slapped a 55% luxury import duty on the paper which makes it unaffordable on the average Zimbabwean. One of the most eloquent symbols of Zimbabwe's collapse is the Z$ trillion dollar note, a symbol of the world record inflation. This banknote and the dizzying escalation of notes that has proceeded it, cannot buy anything, not even a loaf of bread – and certainly not advertising. But, it can become advertising, so we turned the money into it’s own medium.

\Client : The Zimbabwean

Description: Trillion Dollar Billboard

\Client : The Zimbabwean

Description: Trillion Dollar wall paper

\Client : The Zimbabwean

Description: Trillion Dollar Campaign Posters

\Client : The Zimbabwean

Description: Trillion Dollar Campaign Print