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TATOC board director Geoff Chapman updates delegates on the
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2013CONFERENCE
UPDATE SINCE LAST CONFERENCE
TATOC2008 – 2012
INCREDIBLE JOURNEY
UNKNOWN TERRITORY
CHANGES OF DIRECTION
2013CONFERENCE
2008
MISSION?OBJECTIVES?
VALUES?
2008
MEMORANDUM &
ARTICLES OF ASSOCIATION
OUTDATED
AND NEEDED REVIEW
MISSION STATEMENT
TATOC exists “To safeguard and enhance
the timeshare holiday experience
for existing and potential users
and to be the voice of owners”
BELIEFS
* Genuine timeshare products, including resorts, points-based schemes and holiday exchange programmes, correctly sold and well managed, represent a high-quality, cost-effective, long-term holiday purchase and an excellent holiday experience for owners.
* The future of timeshare is vitally dependent on a good understanding and relationship between timeshare consumers and all aspects of the timeshare industry.
CONSTITUTION
CONFERENCE 2008 VOTED
AND AGREED
TO ADOPT THE NEW
MEMORANDUM & ARTICLES
PRESENTED BY THE BOARD
OBJECTIVES
RELAUNCHED
TATOC
MEMBERSHIP
MORE THAN 90 MEMBER RESORTS
UP ~ 50% IN 5 YEARS
INDIVIDUAL MEMBERSHIP SCHEME
433 INDIVIDUAL MEMBERS
REPRESENT >>350,000 WEEKS OF OWNERSHIP
AFFILIATIONS
25 AFFILIATED COMPANIES
TATOC's Timeshare Business Directory
TATOC ACCREDITATION
RESORT ACCREDITATION
LAS CALAS - FIRST ONE IN 2009
9 MORE IN SAME YEAR
NOW HAVE 31 ACCREDITED RESORTS
5+ MORE AWAITING INSPECTION
RE-VISITS COMMENCING
OTHER ACCREDITATION
TATOC ACCREDITED RESALE COMPANY
* OTHER RESALE COMPANIES
* POINTS CLUBS ETC.
CODE OF CONDUCT
CODES OF PRACTICE
OFFICE
SHARETIME
CONFERENCE
TATOC 2010
WORKING TOGETHER
EUROPEAN DIRECTIVE
Directive 2008/122/EC
UK Regulation 2010/2960
BRAND & LOGO
BRAND & LOGO
BRAND
Your name, your principles, your impeccable standards, your virtuous conduct, are your brandand remain an influence with others long after you are gone.
Jason Hartman, Brandofchoice.com
LOGO
COMPANY REGISTERED:UK
LOGO REGISTERED:UK
EUROPEUSA
LOGO
EUROPE: REGISTER OF PROTECTED
TRADE MARKSUS: UNITED STATES PATENTS
AND TRADEMARK OFFICE
ENHANCED OFFICIAL RECOGNITION
WEBSITE
HELPLINE
CONSUMER HELP?
LAUNCHED JAN' 2008
HELPLINE
HELPLINE
~ 45,000 calls & e-mails
>15,000 cases
~11,000 enquiries
~4,000 complaints
~400 timeshare related complaints
<3% of cases were timeshare complaint
>£5,000,000
EXCELLENT TEAM
HELPLINE
poor average good very good excellent0
50
100
150
200
250
300
350
400
450
2 4
32
404
206
TOTAL SCORES ACROSS ALL 6 QUESTIONS
PROUD
NOT DONE IT ON OUR OWN
Good friendsMembers
Associates and PartnershipsAffiliates
Generous Supporters
NOT A TIME FOR
COMPLACENCYWILL BE THEARCHITECT
OF OURDOWNFALL
NOT A TIME FOR
TATOC HUGGING GROUP
Harry’s Desk
NOR IS IT THE END OF THE JOURNEY
IT IS TIME FOR
RENEWED FOCUS
RENEWED VIGOUR
RENEWED DETERMINATION
IT IS TIME FOR
CONSOLIDATION
GROWTH
SPREAD
WHAT IT IS
WHAT IT IS
A STRONG PLATFORM FOR
FINDING SOLUTIONS
Annual Conference 2013
TATOC - Five-Year Plan
Presented by: Harry Taylor
TATOC Annual Conference 2013 - Finding Solutions
Mission Statement
“TATOC exists to protect and enhance the timeshare holiday experience for users
and to be the voice of owners”
TATOC Annual Conference 2013 - Finding Solutions
Introduction
The timeshare industry faces many challenges:
An ageing owner base
Difficult financial and marketing environment
Evolving consumer requirements
Changing user expectations
TATOC Annual Conference 2013 - Finding Solutions
Introduction
TATOC must work with the industry to:
Ensure the successful future of timeshare
Service the on-going needs of existing owners
Satisfy the needs of younger markets
TATOC Annual Conference 2013 - Finding Solutions
Introduction
It is essential that TATOC:
Is NOT seen as the antagonistic outsider
Maintains its independence and impartiality
Grows in size and stature to play its part
TATOC Annual Conference 2013 - Finding Solutions
TATOC Recognition
TATOC will be recognised as the:
Largest, independent representative body for timeshare consumers in Europe
First point of reference for all those seeking information and assistance
TATOC Annual Conference 2013 - Finding Solutions
Membership
TATOC is committed to:
Increasing membership by elected resort committees and individuals
Working closely with affiliates and industry bodies
Foster relationships with developer groups, industry suppliers and external agencies
TATOC Annual Conference 2013 - Finding Solutions
TATOC Consumer Helpline
TATOC is committed to:
Growing the Helpline’s reputation
Providing a high quality, informed service
Gaining expertise in European languages
Nurturing relationships with consumer bodies
Extending the service for difficult cases
Introducing a more pro-active approach
TATOC Annual Conference 2013 - Finding Solutions
TATOC Funding
TATOC is committed to:
Continuing the fair unit-based membership fee
Encouraging additional contributions (50p/50c)
Identifying additional funding streams
Creating separate TATOC Consumer Helpline with charitable status
TATOC Annual Conference 2013 - Finding Solutions
TATOC Codes of Conduct & Practice
TATOC is committed to:
Forging good relationship with the legitimate industry
Acknowledging industry best practice
Increasing company TATOC affiliation
Introducing new Codes of Practice
TATOC Annual Conference 2013 - Finding Solutions
TATOC Accreditation
TATOC is committed to:
Increasing resort and re-sale accreditation
Developing accreditation programmes for -
Timeshare points clubs
Flexible shared ownership products
Timeshare sales personnel
Promoting accreditation to increase awareness
TATOC Annual Conference 2013 - Finding Solutions
Exit Strategies
TATOC is committed to:
Working with committees, resorts and industry
Establishing procedures for a fair exit policy
Encouraging younger timeshare owners
Launching new health check service for mature resorts
TATOC Annual Conference 2013 - Finding Solutions
Europe
TATOC is committed to:
Increasing membership by non U.K.-dominant resorts
Recruiting staff with language skills
Enhancing communications with E.U. agencies
TATOC Annual Conference 2013 - Finding Solutions
Five-Year Plan
Copies of the Five-Year Plan are available at the conference
The Five-Year Plan can be downloaded from the TATOC website: www.tatoc.co.uk
A summary is available in Sharetime Magazine Spring 2013
TATOC Annual Conference 2013 - Finding Solutions