Slide 1
Year of Sport & Adventure Tourism2017
More than half of all leisure air arrivals were under 45 years
old
Younger Visitors 2016
2016 Leisure Air Visitor - Age3
AGE20152016# CHG YOY% CHG YOY0 - 1717K19K2K15%18 -
248K11K2K25%25 - 3420K29K9K44%35 - 4421K26K5K24%45 - 5428K30K2K8%55
- 6426K28K2K8%OVER 6519K21K2K9%TOTAL 140,087164,32124,23417%
3
Attracting Younger Visitors
Implemented aggressive Sports Tourism strategy to grow
visitation in the shoulder season (Nov Mar) Training campsSporting
events
Over a dozen sports teams have selected Bermuda for spring
training under BTA partnership with National Sports Centre
Shoulder Season Group BusinessSports Training Camps2016St.
Andrews College Swimming & Soccer (Nov)
Germantown Academy Swimming & Diving (Dec)
Indiana University Swimming (Dec)
Danish Olympic Swimming (Jan)2017Tabor Academy Sailing (Mar)
St. Andrews Swimming & Soccer (Nov)
Florida State University Swimming (Dec)
Germantown Academy Swimming & Diving (Dec)
Calvin University Swimming (Dec)
Sports Tourism CalendarSports Tourism Events add volume during
the shoulder season
AC35 Race Calendar
Tall Ships Regatta Antigua Bermuda RaceCelebration ZonesBermuda
CarnivalPlus Ancillary Events
2017 Tourism Experiences
More than 3,600 visiting athletes & 19,600 room nights
generated from sports in 2016More than $607,000 allocated to 38
approved tourism experiences for 2017, under BTA Experiences
Investment Process
Storytelling
Marketing
PR Wins in Sport & Adventure
New Brand Partnership Opportunities
Marketing
Sales Effort
Selling to our strengths
Temperate climateProximityShoulder season RatesNational Sports
Centre facilitiesSport & Adventure identity
Events
Marquee ITUAC35
Home to worlds premier international sailing eventFuture home of
triathlon world series events over three years
Existing Events GrowNauticalNew Events
RC44M32 Winter SeriesViper 640 ChampionshipOyster Regatta
Antigua Bermuda RaceAmlin Moth Regatta Marion Bermuda RaceNewport
Bermuda Race
ITU World Triathlon Series
201820192020
ITU World Series
Shoulder Season Home-grown IdeasTriple Challenge
Race weekendRail Trail
Aligned with sport & adventure Estimate 100% visitor
increase over 2016 1,000+ visitors in 201711% visitor increase over
2016Modernize, enhance user experienceInspire Entrepreneurial
activity
2017 Rail Trail Plan
Two shoulder season events
Refine year-round opportunities
Inspire entrepreneurial activity
Modernize the asset#RailTrailBDA
Sports Training
National Sports Centre DivingRugby Swimming Lacrosse
National Sports Centre PartnershipAerial Re Rugby 7s Fairleigh
Dickinson University
King of De Rock Tournament Germantown AcademyIndiana
University
SwimMac Carolina
Further GrowthSail Training
SWIM TrainingMarch 2017December 2017
Opportunities for Stakeholders
Transport & Excursions Restaurants & HotelsFlanagan's
Irish PubGrotto Bay Resort Coco Reef
Fairmont Southampton GAR Transport Titan Express
Dolphin Quest
Residents with sports ties around the world work with the BTA to
bring it home for the local economy.Bring It Home
In 2017 the BTA will look to register tourism stakeholders
willing to cater to a growing sport and adventure travel segment,
particularly during the shoulder season. Call To Action
Daniel Johnson
[email protected]
441-279-5597
