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CMD Rotterdam | UXD - sonic branding
soundtaggerCommunication & Multimedia DesignUser Experience Design
Joel Laumans | Jasper Oudenaarden | Ries Schönthaler
CMD Rotterdam | UXD - sonic branding
Today’s agenda
The challenge
SoundTagger
Demo
CMD Rotterdam | UXD - sonic branding
Three challenges
The gameWhat is the game?How will it work?
The social networksWhich social network will we use?What can we do with the API’s?
The dataWhat do we want to learn?How can we communicate this?What data is valuable?
game
datasocial
networks
CMD Rotterdam | UXD - sonic branding
Gaming & social networks?
Which social networks are the most interesting for gaming?
How can we integrate them together?
game
datasocial
networks
CMD Rotterdam | UXD - sonic branding
Social networks & data?
What can social networks tell us?
How can we use them to collect data? game
datasocial
networks
CMD Rotterdam | UXD - sonic branding
The game & data
What data do we need to get out of the game?
How can we keep the game ‘fun’ and still return valuable data?
game
datasocial
networks
CMD Rotterdam | UXD - sonic branding
soundtaggerGameSimple & straight forwardFun for different agesEasy to migrate to other networks or platformsGathers valuable data
BackendReveals powerful informationGives meaning to the dataCan easily generate revenue
game
datasocial
networks
CMD Rotterdam | UXD - sonic branding
CMD Rotterdam | UXD - sonic branding
CMD Rotterdam | UXD - sonic branding
Take advantage of API’s
Facebook is extremely attractive!
Access exist user data, such as:age, gender, location, nationality, etc
Let users make the game become viral
CMD Rotterdam | UXD - sonic branding
Simply tagging sounds and linking it to demographics creates powerful data!
CMD Rotterdam | UXD - sonic branding
Revealing the data
Quickly communicate results
Helps find the meaning in the data
Use filters to find specific results
Great for testing existing sounds and as a research tool for sound design
“It’s like having Google Analytics for
your sounds”
CMD Rotterdam | UXD - sonic branding
CMD Rotterdam | UXD - sonic branding
CMD Rotterdam | UXD - sonic branding
Working prototype!
We asked about 50 people to play our beta to find out whether this concept could really work.
Does it really work? Yes!
http://www.sizedesign.nl/dumbar/
CMD Rotterdam | UXD - sonic branding
The results are the proof
We weren’t sure what the results were going to be like, but even with only 50 tests we got enough information to start making some conclusions!
CMD Rotterdam | UXD - sonic branding
Philips
philipsbellshighdoorbellwindowslightbrightchildreminderibmintelping pongchristmasvodafone
Unox
unoxcoffeepianoworstfamilywintersoepdouwe egbertslekkerrookworstwarmjazzrelax
Nescafe
panfluitnescafejungleindiancoffeedrumswooddouwe egbertsafricanjapanoriental
CMD Rotterdam | UXD - sonic branding
Philips
philipsbellshighdoorbellwindowslightbrightchildreminderibmintelping pongchristmasvodafone
Unox
unoxcoffeepianoworstfamilywintersoepdouwe egbertslekkerrookworstwarmjazzrelax
Nescafe
panfluitnescafejungleindiancoffeedrumswooddouwe egbertsafricanjapanoriental
CMD Rotterdam | UXD - sonic branding
Other Game concepts
Test whether images infuence how users tag sounds
See which images users associate with sounds
CMD Rotterdam | UXD - sonic branding
Thank you! Any questions?
