Upload
rana-walker-wastyn
View
307
Download
0
Embed Size (px)
DESCRIPTION
GBTA's LATAM 2013 event in Sao Paulo. Rana Walker's social media presentation as a lunch keynote: Social Media in Business Travel with a spotlight on Latam.
Citation preview
Rana Walker -‐ Wastyn Social Media Evangelist and Consultant
h:p://www.youtube.com/watch?v=TXD-‐Uqx6_Wk
China is the most socially-‐engaged market in the world: 84% of Internet users contribute at least once a month to social networking & gaming. This high engagement stat are closely followed by the other BRIC countries: Russia, Brazil and India.
LATAM leads the world in Wme spent online networking: 7.6 hours per month and show the largest growth worldwide for Facebook.
55% of North Americans aged 45-‐54 have at least one social media profile -‐ largest growth by age group, year-‐over-‐year.
78% of Russians share their post-‐trip experiences via social media.
h:p://www.newmediatrendwatch.com/regional-‐overview/103-‐europe?start=5
UK most acWve in Europe but differences remain: German travelers prefer social networking as work-‐related (Xing) and privacy is of concern.
Companies using at least one Social Media plaeorm for business
Percentage of LATAM Companies with Facebook Pages
Average number of people in LATAM discussing Company Facebook Pages
Facebook dwell ,me grew 208% (rest of the world dropped by 2%)
LATAM Social Media users are very: ACTIVE, MOBILE and PLENTIFUL.
They want to be WOWED by products.
They acWvely SHARE THEIR OPINION.
Companies in Brazil have more YouTube views than LATAM or Global Average
NOW is the Wme to build your online network and your “Sphere of Influence”
Trust is the #1 influencer of buying decisions in the future!
Corporate Travel Managers Have a VOICE in Social Media!
§ Listen & engage in the conversaWon already occurring § Steer policy, solicit feedback and conduct real-‐Wme analysis to find efficiencies & strengthen travel program
§ Build loyalty internally with partners & strengthens Wes § EffecWve crisis communicaWons with proacWve soluWons § Supplement face-‐to-‐face networking (ex: this event) § Source Apps for your business travelers § Gain empowerment and raise internal profile
Source: The Travel MarkeWng Store, Duncan Alexander
Hyperlink to video: h:p://www.digitalbuzzblog.com/gol-‐airlines-‐valenWnes-‐flight-‐seat-‐compeWWon/
Hyperlink to video: h:p://www.youtube.com/watch?v=eL2lWn7oup4
5 Things YOU Can Do Today! 1. Set-‐up/update your LinkedIn Profile 2. Collect business cards from everyone at your table.
Immediately connect via LinkedIn 3. Join travel industry LinkedIn groups (ex: GBTA) to share
and glean knowledge 4. Tweet about this presentaWon/event using #GBTA13 5. Connect with me on LinkedIn to download this
presentaWon!
Hyperlink to video: h:p://www.youtube.com/watch?v=v1uyQZNg2vE
Rana Walker -‐ Wastyn Social Media Evangelist and Consultant h:p://about.me/ranawalker
Thank You Sponsors