SELAMAT DATANG DI INDONESIA�SELAMAT SORE�

COMMUNITY MANAGER FOR WEGO/HIQ INDONESIA.�A FLASHPACKER AND DIVER AS WELL.�

AND AN ACTIVE TWITTER USER.�

SOCIAL MEDIA, COMMUNITY �A N D T R A V E L E R I N �

INDONESIA�@madalkatiri�

FIRST PART�OVERVIEW�

237,556,363

45,000,000

40,829,720

210,391,300

17%

19%

89%

43% 57%

MORE THAN�

HALF�OF INDONESIA’S INTERNET USERS ARE YOUNGER THAN�

20 YEARS OLD �

PERCENTAGE OF INDONESIAN INTERNET USAGE �COMING FROM MOBILE DEVICES:�

61% �

89%�OF INDONESIAN INTERNET USERS VISIT SOCIAL MEDIA SITES �

15,300,000�JANUARY 2010 �

31,700,000�DECEMBER 2010 �

40,800,000�DECEMBER 2011 �

INDONESIAN FACEBOOK NETIZENS:�

TWEETS PER DAY IN INDONESIA:��

1,293,131 ��

COMING FROM 5,600,000 ACCOUNTS�

87%�OF INDONESIAN TWEETS COME FROM MOBILE DEVICES�

FOURSQUARE CHECK-INS IN 2010:��

381,576,305 �

136,000�MALAYSIA�

152,000�THAILAND �

312,000�INDONESIA�

FOURSQUARE USER IN SOUTH-EAST ASIA�(APRIL 2011): �

48,000�SINGAPORE �

64,000�PHILIPINES�

90%�OF INDONESIAN NETIZENS USE PHOTO-SHARING SITES �

INSTAGRAM GROWTH 200%/MONTH IN INDONESIA.�NEW COMMUNITY:�

�#IPHONESIA�

(iDEVICES PHOTOGRAPHER INDONESIA).�

IN 2011, THERE WAS:��

1,900,000 ��

PHOTOS USING HASHTAG #IPHONESIA.�

SECOND PART�ONLY IN INDONESIA�

INDONESIAN SAVES LIFES USING TWITTER �

MERAPI ERUPTED IN NOV 2010.�JOGJA COVERED BY VULCANIC ASH.�

205 PERSONS DIE. 283,000 HAD TO LEFT THEIR HOME.�

@JALINMERAPI IS AN INFORMATION CENTER ABOUT MERAPI�ERUPTION FOR VOLUNTEER, RESCUE TEAM AND PEOPLE �

THE FIRST THING WE DO WHEN ARRIVED �AT OUR LOCATION WAS TWEETING.�

#URGENT. LOCATION: CANGKRINGAN. NUMBER OF PEOPLE: 249. BABIES: 19. DEAD BODY FOUND: 9. THING NEEDED: MASKER, BLANKET, MEDICINE, FOOD FOR BABIES. CONTACT: 081343000202.� Cc: @JALINMERAPI�

@BLOOD4LIFEID IS A BLOOD DONORS INFORMATION CENTER.�

#URGENT. #JAKARTA. BLOOD TYPE AB (+) FOR BAPAK KEMAN RASJID (HEART SURGERY) AT KRAMAT SENEN HOSPITAL. CONTACT: IMAM 085694544820.� Cc: @BLOOD4LIFEID �

INDONESIAN BECOMES RICH USING TWITTER �

US$ 100/TWEET  

US$ 200/TWEET  

US$ 400/TWEET  

LAST WEEK NEWS: AN INDONESIAN POLITICIAN BOUGHT�AN TWITTER ACCOUNT (WITH 300K FOLLOWERS) �

FOR US$ 30,000.�

INDONESIAN GETS INSTANT FAME USING YOUTUBE �EVEN IT’S FOR SOMETHING SILLY.�

HIS RATE: US$ 6,000/SHOW�

THIRD PART�SOCIAL MEDIA & TRAVELER�

SOCIAL MEDIA IS CHANGING THE WAY WE TRAVEL.�

PICK DESTINATION – PLAN – ON TRIP – AFTER TRIP �

PICK DESTINATIONS�

PLAN THE TRIP �WE READ ARTICLES ON BLOGS�WE ASK ON TRAVELER FORUMS�WE ASK OUR FOLLOWERS ON TWITTER �WE SEARCH #HASHTAG ON TWITTER �

ON THE TRIP ��WE DON’T STOP TWEETING WHILE TRAVELING.�IN FACT, WE DO IT MORE OFTEN.�

ON THE TRIP ��WE TAKE LOTS OF PHOTOS USING OUR MOBILE PHONE.�AND THEN TWEET IT.�

ON THE TRIP ��WE’RE GETTING HELP FROM TWITTER. �

AFTER THE TRIP ��WE BLOG OUR STORY. WE POST PHOTOS TO FACEBOOK. WE UPLOAD TRAVEL VIDEO TO YOUTUBE/VIMEO. �

AFTER THE TRIP ��WE BLOG OUR STORY. WE POST PHOTOS TO FACEBOOK. WE UPLOAD TRAVEL VIDEO TO YOUTUBE/VIMEO. �

AFTER THE TRIP ��WE BLOG OUR STORY. WE POST PHOTOS TO FACEBOOK.�WE UPLOAD TRAVEL VIDEO TO YOUTUBE/VIMEO.�

PENUTUP �CLOSING STATEMENTS�

#1: INDONESIAN ISN’T USING SOCIAL MEDIA�JUST FOR FUN.�

#2: WEGO & HIQ INDONESIA SOCIAL MEDIA ARE IN�THE BEST HANDS.�

#3: PLEASE DO NOT FIRE ME IF I SAID SOMETHING �WRONG DURING THIS PRESENTATION L �

THANK YOU!�TERIMA KASIH!�