2. Design Your Life 3. WHY THE NOTE 3?First Generation Samsung
Galaxy Note Second Generation Samsung Galaxy Note IIThird
Generation Samsung Galaxy Note III Better Resolution Lighter 13 MP
Camera Multi-Screen Option Faster Processor State of the Art OS 4.
COMPANIES INVOLVED 5. COMPETITORS IPHONE 5S LG G2 SAMSUNG S4 GOOGLE
NEXUS 6. ADVERTISEMENT AND DISTRIBUTION
AmazonAT&TVerizonSprintInternet SalesInternet SalesInternet
SalesInternet SalesIn-Store SalesIn-Store SalesIn-Store
SalesAmazonAT&TVerizonSprintSearch
EnginesRadioRadioRadioWebsiteTVTVTVSearch EngineSearch EngineSearch
EngineSocial Media Internet RadioSocial Media Internet
RadioInternet Radio 7. TODAYS PRICES Amazon Prices$639.99AT&T
Prices$299.99Sprint Prices$249.99Verizon Prices$299.99 8. CHANGES
WHY? 11/13/201311/14/201311/16/201311/22/201311/27/2013Black
Friday12/3/201312/4/2013Amazon
Prices$657.99$657.99$647.10$646.89$639.99$647.39$648.74$639.99AT&T
Prices$299.99$299.99$299.99$299.99$299.99$299.99$299.99$299.99Sprint
Prices$249.99$249.99$249.99$249.99$249.99$249.99$249.99$249.99Verizon
Prices$299.99$299.99$299.99$299.99$299.99$299.99$299.99$299.99 9.
TARGET AUDIENCE Andrew Glass, Sales Director of Samsung UK
suggested the business minded smartphone-come-tablet hybrid will be
perfect for those carrying handbags as the 5.5-inch display will be
too large for many pockets. The Galaxy Note is really good for the
female market, said Glass describing the device as a merger between
smartphones and tablets. He added: To have a handbag and be able to
put a 5.57-inch phone in instead of a 10.1-inch tablet is something
that I think will capture the female market.Geography City
LifeDemographic Young Female Woman Single EducatedPsychographics
Fun, Creative Personality City and Apartment DwellersBenefits
Organization Ease Flexible Almost TabletUsage Rate Daily Usage 10.
SALES StartEndAveragesWeek 1Week 2Week 3Week 4Amazon
Prices$657.99$647.39$648.74$657.99$647.10$639.99$647.39AT&T
Prices$299.99$299.99$299.99$299.99 $299.99$299.99$299.99Sprint
Prices$249.99$249.99$249.99$249.99$249.99$249.99$249.99Verizon
Prices$299.99$299.99$299.99$299.99$299.99$299.99$299.99 11. BLACK
FRIDAY SPECIALS AMAZONS PRICE DID CHANGE: $639.99 $647.39 NO
PROMOTIONS!! HOWEVER. 12. SOCIAL MEDIA 13. YOUTUBE 14. RESEARCH MY
RESEARCH:SAMSUNGS RESEARCH:GOOGLE.THE COMPANY IS NOT FOCUSED ON
REINVENTING THE WHEEL, OR CREATING A COMPLETELY NEW MARKET AS APPLE
HAS DONE IN THE PAST. SAMSUNG IS USING SMART MARKET RESEARCH TO
CREATE INNOVATIVE PRODUCTS DESIGNED FOR EXISTING MARKETS, AND ITS
HELPING TO PROPEL ANDROID TO SUCCESS.THE COMPANY HAS OVER 42,000
EMPLOYEES FOCUSED ON PRODUCT RESEARCH AND DEVELOPMENT EACH YEAR.
THEY SPEND TIME SURVEYING CUSTOMERS, CONDUCTING FOCUS GROUPS, AND
ANALYZING MARKET TRENDS. THEY ALSO INVEST APPROXIMATELY 10% OF
THEIR PROFITS IN THE AREA OF RESEARCH AND DEVELOPMENT.AMAZON.
VERIZON. SPRINT. FACEBOOK.YOUTUBE. 15. PRODUCT CHOICE WOULD HAVE I
CHOSE A DIFFERENT PRODUCT?YES, I WOULD HAVE PREFERRED TO SEE MORE
OF A VARIANCE IN THE PRICE OF THE ITEM ACROSS MANY STORES. CELLULAR
SERVICE PROVIDERS ARE STICKLERS.NO, I LOVE THIS PHONE, AND IT LED
TO CONFIRMING MY DECISION TO BUY THE PHONE. 16. EXISTENCE DATA
PLANS WITH CELLUAR SERVICE COMPANIES ARE 2 YEARS. BY THAT
TIME?GALAXY NOTE 4? NOTE 5? HOW LONG HAVE YOU HAD YOUR PHONE? LESS
THAN 2 YEARS, I BET. THE SAME WITH THE NOTE 3 17. REFLECTIONS MORE
MINI COMMERCIALS!! AVERAGE SAMSUNG GALAXY NOTE 3 YOUTUBE
VIDEO1:30!?!MORE SOCIAL MEDIA AMAZON DIDNT EVEN SAY ANYTHING ABOUT
IT ACTUALLY CREATE SALES! NOT ONE COMPANY DROPPED PRICES FOR BLACK
FRIDAY OR CYBER MONDAY! 18. OUTCOMES Just because there is SALE
Your product may not have dropped in price.Because of SNEAKY
marketers. Many steps are involved in Executing effective
marketing. 19. PRODUCT QUALITY 20. ENHANCEMENTS TO MARKETING THE
SAMSUNG GALAXY NOTE 3 IS SO VERSATILE, YET IT ONLY IS TARGETED TO
WOMEN. HOW PROFITABLE WOULD IT BE TO MARKET SEGMENT THE PRODUCT
TO:YOUNG BUSINESS MEN PERFORMANCE AND VERSATILITY BABY BOOMERS
LARGER SCREEN EASIER TO USE TEENAGERS AND COLLEGE STUDENTS HOMEWORK
AID 21. GLOBAL VISION SAMSUNG GALAXY NOTE III WITH SNAPDRAGON 800
(SM-N9005)FRANCEIRELANDFRANCE (BOUYGUES)IRELAND
(METEOR)BULGARIAFRANCE (SFR)IRELAND
(O2)AUSTRALIABULGARIAGERMANYAUSTRALIA (OPTUS)BULGARIA (MTL)GERMANY
(O2)AUSTRALIA (TELSTRA)BULGARIA (VVT)AUSTRALIA (VODAFONE)CROATIA
(TELE2)AUSTRIA (3 HUTCHISON)BOSNIA AND HERZEGOVINA (BH
TELECOM)NETHERLANDS (VODAFONE)POLAND (PLAY)SINGAPORE
(STARHUB)SWEDENPORTUGAL (OPTIMUS)SLOVAKIASWEDEN (TRE)NEW ZEALAND
(VODAFONE)PORTUGAL (TMN)SLOVAKIASWITZERLANDIRELAND (THREE)NEW
ZEELANDPORTUGAL (TPH)SLOVENIAIRELAND (VODAFONE)NORDIC
COUNTRIESPORTUGAL (VODAFONE)SLOVENIA (MOBITEL)SWITZERLAND
(SWISSCOM)GERMANY (T-MOBILE)ITALYROMANIASLOVENIA (SI.MOBIL)USA
(AT&T)NORWAY (TELENOR)GERMANY (VODAFONE)ITALY (H3G)ROMANIA
(VODAFONE)UNITED KINGDOMGREECEITALY (TIM)PAPUA NEW GUINEASAUDI
ARABIACROATIA (VIPNET)SOUTH AFRICA (VODAFONE)OPEN AUSTRIAUNITED
KINGDOM (H3G)AUSTRIA (A1)CYPRUSGREECE (COSMOTE)ITALY
(VODAFONE)PHILIPPINESSERBIA (TELEKOM)UNITED KINGDOM
(O2)BALTICCYPRUS (CYTAMOBILE VODAFONE)PHILIPPINES (GLOBE)O2UBELGIUM
/ LUXEMBURGPHILIPPINES (SMART)UNITED KINGDOM (VODAFONE)BOSNIA AND
HERZEGOVINAVODBOSNIA AND HERZEGOVINA GREECE (VODAFONE) HONG KONG
ITALY (WIND) JAPANSERBIA (TELENOR) SERBIA (VIP)CZECH
REPUBLICHUNGARYLUXEMBOURGPHILIPPINES (SUN)SINGAPORECZECH REPUBLIC
(O2C)HUNGARY (TELENOR)MALAYSIAPOLANDSINGAPORECZECH REPUBLIC
(VODAFONE)HUNGARY (VDH)NETHERLANDSPOLAND (PLUS)SINGAPORE
(SINGTEL)SOUTH AFRICA (XFM)SOUTH EAST EUROPESPAINSPAIN
(MOVISTAR)SPAIN (VODAFONE)SPAIN (YOIGO)SWEDEN 22. Q&A
