Reputami GmbHCorporate Factbook, March 2015

Reputami’s mission is to enable hotels and restaurants to act upon their online reviews and to increase their revenue and enrich their guests’ experience.

Reputation Management.Built for the Hospitality Industry.Today, 87% of guests who book hotels online are influenced by reviews in their purchasing decision. Hotel Managers need professional solutions to keep and grow their revenue.

#HotelMarketing #BigData #SemanticAnalytics #SaaS

Review ManagementAll reviews aggregated into

one simple interface

» Save time. «Semantic Review Analytics

Customer Satisfaction Analysis without asking the customer

» Make smarter decisions. «Rich Guest Profiles

The value of the guests behind the reviews

» Delight guests. «

Corporate Factbook | 

Output

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Leveraging Technology to Create Data-Driven Hospitality Insights

Data Sources Technology

Reviews Analyzed60M

Posts Analyzed350K

Photos Monitored2M

Check-ins Monitored21K

Social Profiles Monitored13,5M

Analyzes 1M Sources Per Day

Analyzes 160 Vertical-Specific Topics

in 4 Languages

Daily Analysis of ~ 60M Items + 13.5M Profiles

Assessment of ~100 GBof Daily Data

Data Analysis & Enrichment

Semantic & Sentiment Analytics

Profile & Source Matching

Data Crawling & Mining

Review Analytics

Semantic Analytics

Rich Guest Profile Data

Corporate Factbook | 

Reputami's USP: Rich Guest Profiles & Customer Search™

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Rich Guest Profiles Customer Search™

• Over 8M different profiles monitored

• Automatic Matching Procedure

• Proprietary algorithm to calculate the Reputami Influencer Rank™, featuring KPIs for Network Reach, Online Activity and Impact on different channels

• world’s first guest profile search engine

• upload daily reservation list to get access to guest information in advance

• detect social influencers with Reputami’s Influencer Rank™

• Import exported reservation list of major Property Management Systems directly

„With the innovative Customer Search Reputami delivers the vitreous guest.“

Corporate Factbook | 

Customer Case Study: Bin Majid Hotels & Resorts, UAE

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Bin Majid Hotels & Resorts is a growing chain of hotels in the UAE with 25 years of experience in the tourism industry. UAE offers unique tourism attractions with the fusion of traditional Arabian charm, hospitality and modern-day infrastructures.

Bin Majid switched from using a competitor’s product to Reputami in 2014.

Since using Reputami as their online reputation management service of choice, Bin Majid Hotels increased their average online reputation by over 10% on all relevant channels driving more bookings and increasing the overall revenue.

Using Reputami’s Influencer Rank™ and Customer Search™ Bin Majid was able to identify over 100 highly influential guests upon or even before arrival and used these information to leverage influencers with a big network & high credibility as brand advocates for Bin Majid.

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Customer Case Studies: Hotel National & Hotel Concorde

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Right after launching Customer Search™, the world’s first search engine for guest profiles, Hotel Concorde in Frankfurt was one of the first hotels to use the engine on a daily basis, uploading their arrival lists, detecting influential guests in advance and providing them with the best service available.

Marc Prokop of Hotel Concorde states his experience in the following way:

The four- and three-star properties are managed by the same Reputami Customer. Using Reputami's semantic review analytics he realized that the reviews about the breakfast in his four-star property, delivered by a dedicated catering service, were much more negative than in his three-star property, where the in-house team prepared the breakfast by themselves.

Just a few days after swapping the catering service against a new in-house breakfast the customer satisfaction in reviews covering the topic of „breakfast“ increased dramatically - and so did his overall rating on the various review portals.

We are experiencing a lot more positive reviews since pro-actively leveraging the influencers among our guests.

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