Israel  and  the  Middle  East

The  next  backpacker  world  hotspot!?

Who  am  I?Partner/Manager

Abraham  Hostel  Jerusalem:

72  rooms220  beds85%  average  occupancy

Tripadvisor  #1  (90%)Hostel  World  #1  (92%)

Abraham  Tours:Tours  to:Israel,  West  Bank,  Jordan,  Egypt

400  People  on  tours  per  month

Presenta>on  Outline

1. Stats  &  Numbers  2. Suppor>ng  Factors                Local  /  Regional3.     Discouraging  Factors4.   Regional  Poten>al

Israel  and  the  Middle  EastThe  next  backpacker  world  hotspot!?

Stats  &  Numbers

a. Total  number  of  tourists  in  2010:    3.5  million      

b. Number  of  Independent  tourists:       525,000  (15%)-­‐1,050,000  (30%)

Religion

 3.5  billion  ChrisQans,  Muslims  

and  Jews  in  the  world

Sites  and  acQviQesHoly  SitesNatural  WondersCultureNightlifeWeather

Proximity  to  EU

LondonA-­‐damBerlinParis:

-­‐  4  hour  flight

Intro  of  Low  cost  AirlinesVuelingAirBalitcTuiflyEasy  JetAir  Berlin

Modern  Infrastr-­‐ucture Current  

Security  SituaQon

Local  Suppor>ng    Factors:

Regional  PotenQal

Small  RegionProximity  &  Accessibility  to  Major  Regional  Sites  

(Petra,  Pyramids,    

Regional  Suppor>ng    Factors

 Discouraging  factors:

a.              Terrorism  and  regional  instability

b.            Expensive  in  comparison  to  region

c.              Nega>ve  public  image

                   

Israel                            

Security

Trends

Marke>ng

Conclusion:

The  next  backpacker  world  hotspot!?