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At the International Tourism Symposium at Chamonix there are some presentations and panels under the topic EFFECTIVE TOURISM MARKETING IN TODAY’S DIGITAL WORLD. As it is seen as “a revolution for the Mountain Tourism Industry” there is a panel concerning the topic "Regional differences that impact the mountain travel industry". In my presentation during this panel-discussion I focus on two main messages: 1. Language is the natural border and barrier. 2. All social media is local or regional.
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Language is Element of Success
TripAdvisor-Forum on austria.info
The Austrian NTO on Facebook
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Source / in cooperation with: www.olafnitz.net
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Who is using Social Media?
– Creators
– Critics
– Collectors
– Joiner
– Spectators
• The percentage differs in every country!
24%37%21%51%73%
14%19%6%
29%49%
9%12%4%
21%38%
USA EU De Jap
Percentage adults 18+, multi-answers possiblesource: Forrester Research 2009, http://www.forrester.com/Groundswell/profile_tool.html
34%30%11%26%69%
Listen – but regional
Talk – in customer‘s language
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