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Presentation on how should travel merchants work with travel bloggers, given at Performance in Travel and Leisure conference in London on 13th March 2012 by Martino Matijevic, Founder & CEO, WhichBudget.com
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How ShouldTravel Companies
Communicate with Bloggers
Understanding the Mindset of Long Tail and
Engaging with Travel Bloggers
Where to eat:
Jeanne Oliver, from French Riviera Traveller recommends Safari and Don Camillo:
Safari in the Cours Saleya is too often overlooked because of its hyper-touristy location. Yet, it's an excellent place to sample real Nicois cuisine, prepared with care. Not everyone loves sliced, raw baby artichokes in a salad but true-blood Nicois wouldn't have it any other way. Although the prices of EUR16 to 30 for a main course seem expensive, actually the portions are copious and the plate is always "garni" with a helping of veggies, or salad, potatoes or rice. A starter would be superfluous. I also like the decor. Outside is the busy Cours Saleya but indoors the rooms are attractively decorated and the walls adorned with interesting art. It's bright, animated and somewhat noisy. For a quiet, classy choice, I would go for Don Camillo, on the edge of the Old Town. The dinner is upper end but the lunch at I think 25 or 30 (must check) is excellent value. The cuisine is Mediterranean-inspired but the chef has a creative take on it. And some classic French dishes like foie gras (which I don't eat but some people do) are reportedly superb. You can really take anyone there from your meat-and-potatoes Dad to your metrosexual cousin from Paris.
Julie Ruelland recommends La ville de Sienne: "It is one of the best restaurants I know of in Nice. Excellent homemade pasta (I had something with pancetta, fresh cream, parmesan and a reduction of balsamic Vinegar - awesome), friendly service and a very nice setting with an open kitchen where you can see the chef cooking."
The Travel Magazine : Social Publishing
About Us : WhichBudget Flight Search
Free flight search engine and destination finder
Travel Bloggers vs Travel Affiliates
Travel Bloggers vs Travel Affiliates
What do bloggers want from merchants?
Travel Bloggers vs Travel Affiliates
What do bloggers want from merchants?IncomeContentRecognitionFreebies
Travel Bloggers vs Travel Affiliates
What do bloggers want from merchants?IncomeContentRecognitionFreebies
Round up : do's and don'ts
Travel Affiliates vs Travel Bloggers
Travel Affiliate Travel Blogger
Travel Affiliate
Awareness CPC, SEO, WoM→
Interest built elsewhere→
Desire if value for money →demonstrated
Action direct links to providers→
Travel Affiliate
Awareness CPC, SEO, WoM→
Interest built elsewhere→
Desire if value for money →demonstrated
Action direct links to providers→
Travel Blogger
Travel Affiliate
Awareness CPC, SEO, WoM→
Interest built elsewhere→
Desire if value for money →demonstrated
Action direct links to providers→
Travel Blogger
Awareness SEO and social media→
Interest inspiring content→
Desire if niche product →
Action done through price →comparison, incentive and retargeting sites
What do bloggers want from merchants?
What do bloggers want from merchants?
Income
What do bloggers want from merchants?
Income– CPA last cookie wins !→
What do bloggers want from merchants?
Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→
What do bloggers want from merchants?
Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →
blogger
What do bloggers want from merchants?
Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →
blogger
Content
What do bloggers want from merchants?
Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →
blogger
Content– Press releases, custom articles, relevant promotions
Hi Martino Matijevic,
Hope you're well.
The Monarch Flights code is still running:
£10 off Return FlightsCode: WARMUPValid for travel until the 31st May 2012
Terms & Conditions:Discount Code is only valid on new bookings, cannot be applied to existing bookings and is not valid if flights are subsequently changed. Valid on ZB flights only. Only one Discount Code can be redeemed per booking. Discount appears as an extra fare discount in running total and total saved amount. To redeem Discount Code enter it in the box on the payment page.
PLEASE NOTE: When you are promoting this code, do not promote £10 off "all" Flights. This code is valid only on ZB listed flights.
Many thanks and have a great weekend!
The Monarch Affiliate Team
What do bloggers want from merchants?
Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →
blogger
Content– Press releases, custom articles, relevant promotions– Banners and branded search boxes are not content !
What do bloggers want from merchants?
Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →
blogger
Content– Press releases, custom articles, relevant promotions– Banners and branded search boxes are not content !– free content = link building … and they know it !
What do bloggers want from merchants?
Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →
blogger
Content– Press releases, custom articles, relevant promotions– Banners and branded search boxes are not content !– free content = link building … and they know it !
Recognition
What do bloggers want from merchants?
Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →
blogger
Content– Press releases, custom articles, relevant promotions– Banners and branded search boxes are not content !– free content = link building … and they know it !
Recognition– Resident expert
What do bloggers want from merchants?
Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →
blogger
Content– Press releases, custom articles, relevant promotions– Banners and branded search boxes are not content !– free content = link building … and they know it !
Recognition– Resident expert– One-to-one relationship
« Think of the blogger, not the blog. »
Janice Waugh, Solo Traveler
What do bloggers want from merchants?
Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →
blogger
Content– Press releases, custom articles, relevant promotions– Banners and branded search boxes are not content !– free content = link building … and they know it !
Recognition– Resident expert– One-to-one relationship– Involve with product research/development
What do bloggers want from merchants?
Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →
blogger
Content– Press releases, custom articles, relevant promotions– Banners and branded search boxes are not content !– free content = link building … and they know it !
Recognition– Resident expert– One-to-one relationship– Involve with product research/development
Freebies– No such thing as a free lunch !
« Ironically, now with the launch of my new travel writing career, I remain motionless. My current financial situation has me grounded indefinitely. »
Candice Walsh, Candice Does The World
Round up : do's and don'ts
by Heather Cowper, My Blogging Journey
Most bloggers work extremely hard on their sites and get very little financial return from them, and they don’t want to feel they are being taken for a ride by those who see them as a source of ‘free’ promotion.
Round up : do's and don'ts
Most bloggers work extremely hard on their sites and get very little financial return from them, and they don’t want to feel they are being taken for a ride by those who see them as a source of ‘free’ promotion.
Don’t send impersonal press releases to a random list of bloggers, your efforts are better spent on targeted individual approaches.
Round up : do's and don'ts
Most bloggers work extremely hard on their sites and get very little financial return from them, and they don’t want to feel they are being taken for a ride by those who see them as a source of ‘free’ promotion.
Don’t send impersonal press releases to a random list of bloggers, your efforts are better spent on targeted individual approaches.
Don’t send offers of ‘free’ content which are thinly disguised link building campaigns – most bloggers realise that links from their site have a value and they are sensitive about publishing articles that reduce the trust of their audience.
Round up : do's and don'ts
Most bloggers work extremely hard on their sites and get very little financial return from them, and they don’t want to feel they are being taken for a ride by those who see them as a source of ‘free’ promotion.
Don’t send impersonal press releases to a random list of bloggers, your efforts are better spent on targeted individual approaches.
Don’t send offers of ‘free’ content which are thinly disguised link building campaigns – most bloggers realise that links from their site have a value and they are sensitive about publishing articles that reduce the trust of their audience.
Don’t expect bloggers to writeabout your travel service unlessthey have experienced it for themselves – it’s better to make the invitation to ask them to try it out at no cost.
Round up : do's and don'ts
Get in touch!
Martino Matijevic
Founder & CEO
Skype: martinomatijevic