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First Steps. Promoting OCW in a New Context
Jan Marković Karolina Grodecka AGH - University of Science and Technology
The context
• We are not alone
• OCW as marketing tool vs OCW as education development tool
Openness in Poland
Flickr CC BY NC SA Ravages
Flickr CC BY Horia Varian
Flickr CC BY no3rdw
Flickr CC BY NC SA A. Diez Herrero
Where we are now?•awareness of open content is low
• there is nothing more liberal than
copyrighted resources
•challenge: not only launched the OER
database but also make people aware of
what we do
Open AGH
Open AGH
• the first institutional OER repository
in Poland
• start: January 2010 with 70 courses;
currently 87 courses
• any kind of educational materials
shared on CC BY-NC-SA
• university authorities
• potential authors of OER
• potential recipients of OER
Promoting Open AGH
3 groups of interest:
• university authorities: positive
attitude; higher prestige in local
context; member of OCWC
Promoting Open AGH
Internally:
• Potential authors - AGH employees:
presentation before Council of
Deans; brochures; letter from Rector;
reaching authors directly
Promoting Open AGH
Internally:
• Potential authors - AGH students:
annual competition ‘Notes of the
Internet’
Promoting Open AGH
Internally:
• traditional media: opening press
conference (Polish Radio, Newsweek.pl)
• social media (Facebook page with 270
fans; e-Learning Centre blog and
microblog with 50 followers)
Promoting Open AGH
Externally:
Potential OER authors are the bigest challenge
