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MISSION
Ocean Park Hotels exists to meet the ever-increasing demand for out of the ordinary travel experiences and the growing desire for sustainable tourism.
MARKET OPPORTUNITY
Booming Costa Rican tourism market: - $2.8 Billion USD - 2015, Costa Rican Tourism Board- 9% YOY growth 2014-2015
Eco-tourism captures $77 billion of the global market and experiencing double-digit gains that are likely to accelerate as concern about global warming rises.
Costa Rica tourism sets new record with 2.9 million visitors in 2016
By 2025, international tourist arrivals in Costa Rica are forecast to total 4,077,000.
THE PROBLEM
Been there; done that
As destinations & remote regions develop and become more commercialized, travelers are increasingly seeking out of the ordinary experiences.
Eco-Conscious Adventure
At the same time, awareness of the ecological impact of travel is increasing - conscious adventurers seek to experience what is wild and wonderful while leaving minimal trace and ideally contributing to preservation or improvement of the places they visit.
Current SolutionsEco-tourism is currently a robust and growing market, in
Costa Rica and worldwide.
Most eco-tourism solutions focus heavily on low impact and respect to the natural environment and local cultural traditions.
Two Key elements are missing that are demanded by the conscious Adventurer in the Digital Age:
1) A harmonious partnering of “smart” technologies with beautiful, natural landscapes;
2) Innovative & whimsical design & experiences that go beyond the native or traditional treasures and create a whole newworld of fun and imaginative possibilities.
Our Solution: Products & Services
Combining Eco-tourism sensibilities and “smart home”technologies with unique & whimsical design, we will transport travelers to a place out of space and time.
Our first destination will be situated on exclusive beach front property in a popular destination, Manuel Antonio, Costa Rica with a design inspired by the Hobbit villages of the popular Lord of the Rings trilogy.
Our campus of 28 unique eco-lodging options will be cost-effectively developed leveraging the scalable process and proven technology of the established company, Green Magic Homes.
COMPANY STATUS
History: Founded in 2015, Ocean park is a registered SRL in Costa Rica (equivalent to LLC).
Market Traction: Two years of successful operating experience in the Costa Rican hospitality & tourism industry.
Trajectory1. Transforming from a conventional hostel on prime beach
front property into a 4 star resort and themed destination.
2. Expanding first across Costa Rica, then select destinations worldwide, tapping into growing eco-tourism demand.
Market Traction
• Acquired a titled property located 100 meters from the beach in the most visited area of Costa Rica.
• Raised land value from $550K USD to $850K by building a successful hostel.
• Two years’ operating experience in the target market.• Network: Established relationships with booking
operators and travel agents. • Progress: Approved for a majority of construction
permits. • Local knowledge: Founder lives in Costa Rica and has
deep knowledge of the country and relationships throughout.
• Recognition: Project presented to the mayor of the town. Positive feedback from the city.
Revenue ModelTarget Customer: Medium to high budget travelers;“Eco-conscious” & tech savvy; In search of a unique experience.
Multi-source revenue modelDirect Sales: Accommodations & hospitality servicesWholesale: Travel tours & packages. White-labeled or co-branded.
2016 Sales: $180,000 USD hostel revenue
Expansion Projections: Year 1 $ 1,050,840 USD hotel revenueo Increased capacity: 28 rooms from 16o Higher price point: Increase average room rate 100%o New revenue stream: On-site Restaurant sales
Marketing & Growth Strategy Emphasize Brand recognition & customer loyalty. The
Company plans to gain market share by cultivating loyal, brand specific consumer segments within the target market.
Foster earned media attention and seed viral marketing by developing a compelling storyline around the eco-friendly Green Magic Homes lodging and the whimsical campus design.
Leverage existing regional partnerships to develop tour packages and cultivate customer loyalty.
List on reservation systems: booking.com/tripadvisor.com/expedia.com, etc.
Full service & managed ecommerce and reservation system.
Growing Ecotourism demand in launch region Prime Location: Near beach & National Park Existing Operations: 2 years Unique Design & Superior Eco-friendly
operations Green Magic Homes prefabricated lodging
Efficient & Cost-effective construction Proven technology & eco-friendly design 15 year track record URL: http://www.greenmagichomes.com
Key Success Factors
Launch Market : Manuel Antonio, Costa Rica
A prime destination with 418,041 visitors in 2015 The majority of hotels that do not offer
originality in design or services. There are also few that are located within
proximity of the main attractions: the beach & national park.
Ocean Park is a short walk to Playa Espadilla and a 15 minute walk to Manuel Antonio national park
Eco-tourism focus among competitors is slim.
Competitive Landscape
Competitive Landscape
Green Magic Homes technology
Energy saving due to the fact that they are super insulated. The use of electricity for cooling will be reduce
Recycled Greywater
Water savings, Greywater will be treated and stored to be reused for garden irrigation, toilet flushing. This according to stats should make us save about 30 percent of water consumption.
LED lighting & Shut off switches
Every indoor light will use LED, every outdoor light will be solar powered.
Every room will be equipped with key cards that switch all power when leaving the room.
Sustainability Strategy
LEADERSHIP
Youri Benoiston with his entrepreneurial spirit coupled with his creative and keen eye for details will oversee all aspect of management. Youri has over 20 years in the hospitality business. He has open and raised capital for numerous venture such as clubs/bar/restaurants in numerous location in the world.
Financial Highlights
$850,000 Assets: Land & Property
$ 180,000 2016 Sales
Strong Net Profit Margins: 41%
Expansion Projections: Year 1 $ 1,050,840
Growth Expectations 29 %
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