Niklas sonkin tele2_eng

TELE2

COMPANY PRESENTATION

Niklas Sonkin

Executive Vice President

Central Europe and Eurasia

Presented at Digital Communications Event 2010

September 21st, 2010

Almaty

2 Tele2 Company Presentation

• Tele2 operates in 11 countries in Europe, Russia and Eurasia

• Key focus is mobile telecommunication

• 28,7 million customers in Q-2010

• 2009 Revenue 5.5 billion USD

• Market Cap 8 billion USD

TELE2 - AN EASTERN EUROPEAN

GROWTH MACHINE


TELE2 ALWAYS PROVIDES

THE BESTDEAL

• Price leadership through best in class cost control

• Price winning quality network

• Standardized product portfolio


THE TELE2 WAY OF DOING BUSINESS


TELE2 RUSSIA CURRENT FOOTPRINT

Licenses - 37 regions

with a population of 61

million

NEW REGIONS


21%

37%

21%

18%

3%

0%

5%

10%

15%

20%

25%

30%

35%

40%

As of January 2010

Mark

et

sh

are

in

exis

tin

g r

eg

ion

s,

%.

Tele2 share Beeline Share MTS Share Megafon Share Other Share

Source: Internal Tele2 research

TELE2 IS NUMBER ONE

IN 14 OF 17 MATURE REGIONS

TELE2 CUSTOMER MARKET SHARE IN 17 MATURE REGIONS


NEW REGIONS: A 3-STEP LAUNCH

Prelaunch

awareness

building

Press-

conference &

add campaign

Event & sales on

the main square


CUSTOMER INTAKE TELE2 RUSSIA

0

0,05

0,1

0,15

0,2

0,25

Ru

ssia

Swe

de

n

Au

stri

a

Lith

uan

ia

Po

lan

d

Fran

ce

Fin

lan

d

Hu

nga

ry UK

Spai

n

Gre

ece

Po

rtu

gal

Slo

ven

ia

Ge

rman

y

Ro

man

ia

No

rway

Cze

ch R

ep

ub

lic

De

nm

ark

Ne

the

rlan

ds

Slo

vaki

a

Ital

y

Esto

nia

Latv

ia

Be

lgiu

m

Ire

lan

d

Swit

zerl

and

Mobile Interconnect Rate EUR/min

Mobile Retail Price EUR/min

INTERCONNECT IMPACT ON

CONSUMER PRICES

Data used is 2010 estimate

Kazakhstan


TELE2 is part of mobile evolution in

Kazakhstan

• Economic development is crucial for

Kazakhstan

• Mobile market demands changes - NOW

• We must break duopoly

• New entrants need regulatory support

Travel

Niklas sonkin tele2_eng