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1. Marriott 2. Company Background 1957 3,800+ properties, 74+ countries 3. Campaign Marriott is #1 Business and leisure travelers Couples and families 4. Target Audience Business travelers Leisure travelers 5. Key Performance Indicators Increase in stays Social media buzz 6. Big Idea New guests Maintain current Increased loyalty 7. Digital Marketing Tools 8. Mobile Strategy 9. Budget $1,000/day Google AdWords - $100/day Keyword impressions Promotional posts 10. Summary Maintain reputation Marriott is the best!
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Chelsea Lee
Company Background1957
3,800+ properties, 74+ countries
CampaignMarriott is #1
Business and leisure travelers
Couples and families
Target AudienceBusiness travelers
Leisure travelers
Key Performance IndicatorsIncrease in stays
Social media buzz
Big IdeaNew guests
Maintain current
Increased loyalty
Digital Marketing Tools
Mobile Strategy
Budget$1,000/day
Google AdWords - $100/dayKeyword impressions
Promotional posts
SummaryMaintain reputation
Marriott is the best!