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PRODUCED BY #TWConf Killer Online Marketing and Lead Generation Strategies

Killer Online Marketing and Lead Generation Strategies

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Generating and following up on leads is a tricky process. Learn from a panel of agents who have mastered the art of lead generation and fulfillment. Panel Moderator: Ken Kiesnoski, Travel WeeklyPanelists:Geoff Millar, Ultimate All-InclusiveSkip Fortier, Avoya Travel/America's Vacation CenterBecky Jones, Becky Jones TravelPamela (PJ) Ott, Wild Side Destinations & Destination Weddings.travel (Tripology)

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Page 1: Killer Online Marketing and Lead Generation Strategies

PRODUCED BY

#TWConf

Killer Online Marketing and Lead Generation

Strategies

Page 2: Killer Online Marketing and Lead Generation Strategies

#TWConf

Ultimate All-Inclusive Travel Inc.Overview

• Started in 2003

• 2 Agents, 1 full time IC and 2 part time IC (just added 1 part time IC)

• $3,000,000 in annual sales

• 98% of the business comes from all inclusive resort package sales

• Sell Nationally

• Sales are from repeat clients, referrals, new clients, all generated using the Internet

Page 3: Killer Online Marketing and Lead Generation Strategies

#TWConf

Using the Internet for Marketing and Generating

LeadsWho to market and generate leads from:• Existing clients

• Referrals

• New clients

Page 4: Killer Online Marketing and Lead Generation Strategies

#TWConf

Ways to Establish a Presence on the Internet

• Website

• Pay per click advertising

• Banner advertising

• Strong SEO = Organic Search

• On-Line Yellow Pages Ad

• Free online business Websites

• Local Google and Yahoo Business listings

Page 5: Killer Online Marketing and Lead Generation Strategies

#TWConf

Ways to Establish a Presence on the Internet

• Website

• Pay per click advertising

• Banner advertising

• Strong SEO = Organic Search

• On-Line Yellow Pages Ad

• Free online business Websites

• Local Google and Yahoo Business listings

Page 6: Killer Online Marketing and Lead Generation Strategies

#TWConf

My Travel AgencyBusiness Model

Page 7: Killer Online Marketing and Lead Generation Strategies

#TWConf

Lead Generation and Marketing

Page 8: Killer Online Marketing and Lead Generation Strategies

#TWConf

Why $pend Your Money on Marketing

Page 9: Killer Online Marketing and Lead Generation Strategies

#TWConf

Why $pend Your Money on Marketing

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#TWConf

What Does It Cost YOU to Get a New Client

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#TWConf

What Does It Cost YOU to Get a New Client

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#TWConf

Your Business – Your Decision

Page 13: Killer Online Marketing and Lead Generation Strategies

#TWConf

Your Business – Your Decision

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#TWConf

Thank You

Contact:

Skip Fortier

An Independent Affiliate of Avoya Travel / America’s Vacation Center

[email protected]

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#TWConf

All Lead Generation Services are not the same!

Here’s what I wanted – what do you want?

• New customers to fill in the blanks

• Travel leads that want what I am the EXPERT in

• Travel leads to destinations I have a passion for

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#TWConf

All Lead Generation Services are not the same!

Here’s what I wanted – what do you want?

• Complete control of what I want, when I want it and how I want it (I want my cake and eat it too)

• NO FEES: NO registration fee, NO monthly fee, No minimum (was I asking too much!)

• U.S. wide reach, not local or zip code specific (I live in Colton, Oregon – where’s that?)

Page 17: Killer Online Marketing and Lead Generation Strategies

#TWConf

All Lead Generation Services are not the same!

Here’s what I wanted – what do you want?

• They are MY clients for future travel, NOT someone elses

• Maintain my preferred lifestyle

• I don’t share commissions, I do the work, it’s MY sale

Page 18: Killer Online Marketing and Lead Generation Strategies

#TWConf

All Lead Generation Services are not the same!

Here’s what I wanted – what do you want?

• I decide what I want (travel, retail, other); then I work the leads to get it

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#TWConf

TRUSTT - Trust your travel agent. It is our job to educate the

public of the value of US. (Public still thinks it costs more, get on a campaign to EDUCATE, no whining about the Internet)

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#TWConf

TRUSTT – Trust your travel agent. It is our job to educate the

public of the value of US. (Public still thinks it costs more, get on a campaign to EDUCATE, no whining about the Internet)

R – Repeat business and referrals come as a result

Page 21: Killer Online Marketing and Lead Generation Strategies

#TWConf

TRUSTT – Trust your travel agent. It is our job to educate the

public of the value of US. (Public still thinks it costs more, get on a campaign to EDUCATE, no whining about the Internet)

R – Repeat business and referrals come as a resultU – Unmatched, fanatical service time and time again

Page 22: Killer Online Marketing and Lead Generation Strategies

#TWConf

TRUSTT – Trust your travel agent. It is our job to educate the

public of the value of US. (Public still thinks it costs more, get on a campaign to EDUCATE, no whining about the Internet)

R – Repeat business and referrals come as a resultU – Unmatched, fanatical service time and time againS – Seamless planning and advice

Page 23: Killer Online Marketing and Lead Generation Strategies

#TWConf

TRUSTT – Trust your travel agent. It is our job to educate the

public of the value of US. (Public still thinks it costs more, get on a campaign to EDUCATE, no whining about the Internet)

R – Repeat business and referrals come as a resultU – Unmatched, fanatical service time and time againS – Seamless planning and adviceT – Thankful for true clients and their referrals.

Recognize them and show them appreciation.