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Presentation from the Travel Marketing Conference 2014.
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How we optimise content on Hotels.com apps
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Who we are
Andy Braxton Head of Mobile User Experience
Hotels.com
Will Parkinson Senior iOS Product Manager
Hotels.com
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• Global hotel specialist • 260,000 bookable properties • From 5 star to B&Bs • 85 sites in 60 countries • Mobile apps for iPhone, iPad,
Android and Windows
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Hotels.com for iPhone and iPad
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Hotels.com for Android
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Over 35 million app downloads
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4 ways we optimise content for our mobile apps
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1. For user goals and behaviours
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Spontaneous bookings
of bookings are made for same day check-in
60%
of bookings are made for same day or next
day check-in
68%
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Shopping for non-same day
of mobile searches are for non-same day
61%
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Continuity – search again later
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Continuity – my booking
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Continuity demands consistency
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2. For point of sale
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90 different locales and 57 currencies
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Preview in design
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Prototype with real data
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Cultural nuances
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Understanding market requirements
EG: • Welcome Rewards • Calendar types • Attitudes to social media • Google maps • Payment types • etc
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3. For operating system
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Integrating with other apps
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Saving hotels on iCloud
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Hotels.com booking reminders on Android Wear
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Design for OS
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4. For user context
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3170 different mobile devices on Hotels.com 1054 different screen resolutions
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Responsive design
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Modular UI
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Motion design
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Thank you!